"mass communication; media education; media text; interpretation; framing"@en . "RIV/00216208:11410/11:10105295" . "[30FAB5193063]" . "8"^^ . . "V modern\u011B pojat\u00E9 medi\u00E1ln\u00ED v\u00FDchov\u011B je zapot\u0159eb\u00ED student\u016Fm sd\u011Blit, \u017Ee m\u00E9dia jsou odrazem toho, jak se spole\u010Dnost sna\u017E\u00ED interpretovat sv\u011Bt kolem sebe. Lze na nich poznat, jak\u00FDm interpretac\u00EDm je d\u00E1v\u00E1n v\u011Bt\u0161\u00ED prostor a jak\u00E9 jsou v dan\u00E9m diskurzu up\u0159ednost\u0148ov\u00E1ny. V\u00EDt\u011Bzn\u00E9 interpretace maj\u00ED moc konstruovat re\u00E1ln\u00FD obraz sv\u011Bta, a p\u0159est\u00E1vaj\u00ED b\u00FDt pouhou %22medi\u00E1ln\u00ED realitou%22. Jednu z cest k uv\u011Bdom\u011Bn\u00ED si t\u00E9to skute\u010Dnosti poskytuje vhled do teorie r\u00E1mcov\u00E1n\u00ED. R\u00E1mec je z\u00E1sadn\u00EDm pojmem sou\u010Dasn\u00E9ho zkoum\u00E1n\u00ED jazyka a informa\u010Dn\u00ED hodnoty hromadn\u00FDch sd\u011Blen\u00ED, jejich dopadu na \u010Dlov\u011Bka a jeho sv\u011Bt. Kl\u00ED\u010Dov\u00E1 role r\u00E1mce pak spo\u010D\u00EDv\u00E1 zejm\u00E9na v tom, \u017Ee definuje, jak\u00FD typ dotazov\u00E1n\u00ED je relevantn\u00ED a jak\u00FD nen\u00ED, a tak\u00E9 v tom, \u017Ee vyty\u010Duje interpreta\u010Dn\u00ED prostor, tedy de facto interpretac\u00EDm p\u0159edch\u00E1z\u00ED. Skute\u010Dnost, \u017Ee uvnit\u0159 takov\u00FDch r\u00E1mc\u016F \u017Eijeme a jen obt\u00ED\u017En\u011B p\u0159ekra\u010Dujeme jejich hranice, je dobr\u00E9 zn\u00E1t." . "Interpretation of media texts through the use of the theory of frames"@en . "11410" . . . . . . . "2" . "V modern\u011B pojat\u00E9 medi\u00E1ln\u00ED v\u00FDchov\u011B je zapot\u0159eb\u00ED student\u016Fm sd\u011Blit, \u017Ee m\u00E9dia jsou odrazem toho, jak se spole\u010Dnost sna\u017E\u00ED interpretovat sv\u011Bt kolem sebe. Lze na nich poznat, jak\u00FDm interpretac\u00EDm je d\u00E1v\u00E1n v\u011Bt\u0161\u00ED prostor a jak\u00E9 jsou v dan\u00E9m diskurzu up\u0159ednost\u0148ov\u00E1ny. V\u00EDt\u011Bzn\u00E9 interpretace maj\u00ED moc konstruovat re\u00E1ln\u00FD obraz sv\u011Bta, a p\u0159est\u00E1vaj\u00ED b\u00FDt pouhou %22medi\u00E1ln\u00ED realitou%22. Jednu z cest k uv\u011Bdom\u011Bn\u00ED si t\u00E9to skute\u010Dnosti poskytuje vhled do teorie r\u00E1mcov\u00E1n\u00ED. R\u00E1mec je z\u00E1sadn\u00EDm pojmem sou\u010Dasn\u00E9ho zkoum\u00E1n\u00ED jazyka a informa\u010Dn\u00ED hodnoty hromadn\u00FDch sd\u011Blen\u00ED, jejich dopadu na \u010Dlov\u011Bka a jeho sv\u011Bt. Kl\u00ED\u010Dov\u00E1 role r\u00E1mce pak spo\u010D\u00EDv\u00E1 zejm\u00E9na v tom, \u017Ee definuje, jak\u00FD typ dotazov\u00E1n\u00ED je relevantn\u00ED a jak\u00FD nen\u00ED, a tak\u00E9 v tom, \u017Ee vyty\u010Duje interpreta\u010Dn\u00ED prostor, tedy de facto interpretac\u00EDm p\u0159edch\u00E1z\u00ED. Skute\u010Dnost, \u017Ee uvnit\u0159 takov\u00FDch r\u00E1mc\u016F \u017Eijeme a jen obt\u00ED\u017En\u011B p\u0159ekra\u010Dujeme jejich hranice, je dobr\u00E9 zn\u00E1t."@cs . . "CZ - \u010Cesk\u00E1 republika" . "Interpretace medi\u00E1ln\u00EDch text\u016F prost\u0159ednictv\u00EDm teorie r\u00E1mc\u016F"@cs . "Interpretation of media texts through the use of the theory of frames"@en . "S" . "Interpretace medi\u00E1ln\u00EDch text\u016F prost\u0159ednictv\u00EDm teorie r\u00E1mc\u016F" . . "Interpretace medi\u00E1ln\u00EDch text\u016F prost\u0159ednictv\u00EDm teorie r\u00E1mc\u016F"@cs . . "1"^^ . "1"^^ . . "The modern concept of media education tells students that the media are a reflection of how society tries to interpret the world around her. The media show us which interpretations are given more space and which ones are preferred in the prevailing discourse. Winning interpretations have the power to construct a real image of the world, and cease to be mere %22media reality%22. Insight into the theory of frames provides one way to become aware of this fact. The frame is a fundamental concept of contemporary exploration of language and information value of mass communication, its impact on man and his world. A key part of the frame consists mainly in that it defines what type of questioning is relevant and what is not, and that it sets interpretive space, thus it de facto precedes the interpretations. The fact that we live within these frames, and that we are just barely exceeding them is good to know."@en . . "RIV/00216208:11410/11:10105295!RIV12-MSM-11410___" . "205493" . . . "Huleja, Jan" . "Didaktick\u00E9 studie" . . "3" . . "1804-1221" . . "Interpretace medi\u00E1ln\u00EDch text\u016F prost\u0159ednictv\u00EDm teorie r\u00E1mc\u016F" .