. "Protip\u00F3ly marketingov\u00E9 komunikace" . "1"^^ . "Nov\u00E9 po\u017Eadavky na mana\u017Eery organizac\u00ED ob\u010Dansk\u00E9ho sektoru zahrnuj\u00ED znalosti marketingov\u00E9ho my\u0161len\u00ED a takov\u00E9 schopnosti, kter\u00E9 povedou k \u00FAsp\u011Bchu na trhu d\u00E1rc\u016F i na trhu klient\u016F. Sd\u00EDlen\u00FD marketing je nov\u00FD fenom\u00E9n budov\u00E1n\u00ED dobr\u00E9ho jm\u00E9na a profesionalizace organizac\u00ED ob\u010Dansk\u00E9ho sektoru ve smyslu p\u0159eb\u00EDr\u00E1n\u00ED marketingov\u00E9ho chov\u00E1n\u00ED z tr\u017En\u00EDho prost\u0159ed\u00ED." . "New requirements for managers of civil sector organizations naturally include their knowledge of marketing way of thinking and the skills that lead to success in the market for donors and in the market for clients. Cause related marketing is a new phenomenon of building reputation and professionalism of the civil sector organizations in the sense of introducing the marketing behavior from the market environment."@en . "978-80-87500-04-0" . "[7AD508598C8A]" . "Marketing in civil sector organizations"@en . . "Dohnalov\u00E1, Marie" . "Marketing v organizac\u00EDch ob\u010Dansk\u00E9ho sektoru" . . "Nov\u00E9 po\u017Eadavky na mana\u017Eery organizac\u00ED ob\u010Dansk\u00E9ho sektoru zahrnuj\u00ED znalosti marketingov\u00E9ho my\u0161len\u00ED a takov\u00E9 schopnosti, kter\u00E9 povedou k \u00FAsp\u011Bchu na trhu d\u00E1rc\u016F i na trhu klient\u016F. Sd\u00EDlen\u00FD marketing je nov\u00FD fenom\u00E9n budov\u00E1n\u00ED dobr\u00E9ho jm\u00E9na a profesionalizace organizac\u00ED ob\u010Dansk\u00E9ho sektoru ve smyslu p\u0159eb\u00EDr\u00E1n\u00ED marketingov\u00E9ho chov\u00E1n\u00ED z tr\u017En\u00EDho prost\u0159ed\u00ED."@cs . "V" . . . "Marketing v organizac\u00EDch ob\u010Dansk\u00E9ho sektoru"@cs . "Tradi\u010Dn\u00ED a nov\u00E9 v marketingov\u00E9 komunikaci" . "VeRBuM" . "24"^^ . . "Marketing v organizac\u00EDch ob\u010Dansk\u00E9ho sektoru" . "RIV/00216208:11240/11:10103655" . . "210717" . . . "RIV/00216208:11240/11:10103655!RIV12-MSM-11240___" . "217"^^ . . . "Marketing in civil sector organizations"@en . "Marketing v organizac\u00EDch ob\u010Dansk\u00E9ho sektoru"@cs . "organizations; civil sector; Marketing"@en . "9"^^ . . "Zl\u00EDn" . . . . "11240" .