"1"^^ . "Lze spojovat marketing a podnik\u00E1n\u00ED, jejich\u017E spole\u010Dn\u00FDm c\u00EDlem je dosahov\u00E1n\u00ED zisku, se slovem soci\u00E1ln\u00ED? Na tuto ot\u00E1zku p\u0159in\u00E1\u0161\u00ED d\u00EDl\u010D\u00EDm zp\u016Fsobem odpov\u011B\u010F text. Jsou v n\u011Bm vysv\u011Btleny pojmy soci\u00E1ln\u00ED marketing, soci\u00E1ln\u00ED podnik\u00E1n\u00ED, soci\u00E1ln\u00ED ekonomika a spole\u010Densk\u00E1 odpov\u011Bdnost firem pohledem zahrani\u010Dn\u00EDch koncepc\u00ED." . "RIV/00216208:11240/11:10103654!RIV12-MSM-11240___" . "Lze spojovat marketing a podnik\u00E1n\u00ED, jejich\u017E spole\u010Dn\u00FDm c\u00EDlem je dosahov\u00E1n\u00ED zisku, se slovem soci\u00E1ln\u00ED? Na tuto ot\u00E1zku p\u0159in\u00E1\u0161\u00ED d\u00EDl\u010D\u00EDm zp\u016Fsobem odpov\u011B\u010F text. Jsou v n\u011Bm vysv\u011Btleny pojmy soci\u00E1ln\u00ED marketing, soci\u00E1ln\u00ED podnik\u00E1n\u00ED, soci\u00E1ln\u00ED ekonomika a spole\u010Densk\u00E1 odpov\u011Bdnost firem pohledem zahrani\u010Dn\u00EDch koncepc\u00ED."@cs . . "Dohnalov\u00E1, Marie" . "Soci\u00E1ln\u00ED marketing a soci\u00E1ln\u00ED podnik\u00E1n\u00ED"@cs . "Soci\u00E1ln\u00ED marketing a soci\u00E1ln\u00ED podnik\u00E1n\u00ED"@cs . . "140"^^ . "978-80-904415-6-9" . "V" . "Soci\u00E1ln\u00ED marketing a soci\u00E1ln\u00ED podnik\u00E1n\u00ED" . "Social marketing and social entrepreneurship"@en . . "8"^^ . . . . "[40195178EA86]" . . . . . "Komunikace a m\u00E9dia" . "RIV/00216208:11240/11:10103654" . . "230216" . "Corporate Social Responsibility; social entrepreneurship; Social marketing"@en . "11240" . . "11"^^ . "Verbum" . . "Soci\u00E1ln\u00ED marketing a soci\u00E1ln\u00ED podnik\u00E1n\u00ED" . "Can we relate marketing and business, their common goal is to make profits, with the word social? The questions are answered the following text partially. In the text are explained terms of social marketing, social enterprise, social economy and Corporate Social Responsibility view foreign concepts."@en . "Social marketing and social entrepreneurship"@en . . "Marketingov\u00E1 a medi\u00E1ln\u00ED komunikace dnes: I." . . "Praha" .