"Hejlov\u00E1, Denisa" . . "The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products. After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought a more international model of practice, which is now the dominant model."@en . . "RIV/00216208:11230/14:10271985!RIV15-MSM-11230___" . "[42322ACBAC62]" . "The Czech Republic" . "Eastern European Perspectives on the Development of Public Relations : Other Voices" . "10.1057/9781137404268.0007" . "11230" . "9616" . "1"^^ . . "126"^^ . "The Czech Republic"@en . . "RIV/00216208:11230/14:10271985" . . . . . "Palgrave Macmillan" . "1"^^ . . . "The Czech Republic" . . "propaganda; history; public relations; Czech Republic"@en . . "16"^^ . "I" . "The Czech Republic"@en . . "National Perspectives on the Development of Public Relations" . "978-1-137-40424-4" . . "Basingstoke" . "The evolution of public relations (PR) in the Czech Republic can be traced back to the early 20th century, as exemplified by the Bata shoe company which used a wide range of internal and external communication. From mid-century until the 1990s, propaganda was the dominant model under Nazi and Communist regimes, although Western PR methods were applied to support export of manufactures and products. After 1989/90, there was a rush of Western agencies into Central and Eastern Europe market which brought a more international model of practice, which is now the dominant model." . .