. . . "RIV/00216208:11230/13:10159036" . . "11230" . "Trendy v marketingu MSP sm\u011B\u0159uj\u00EDc\u00ED k podpo\u0159e zav\u00E1d\u011Bn\u00ED inovac\u00ED na \u010Desk\u00FD trh" . "8"^^ . . "I" . "Orban, Karol" . . "2"^^ . . "Trendy v podnik\u00E1n\u00ED 2013: recenzovan\u00FD sborn\u00EDk p\u0159\u00EDsp\u011Bvk\u016F mezin\u00E1rodn\u00ED v\u011Bdeck\u00E9 konference" . "2"^^ . . "Trendy v marketingu MSP sm\u011B\u0159uj\u00EDc\u00ED k podpo\u0159e zav\u00E1d\u011Bn\u00ED inovac\u00ED na \u010Desk\u00FD trh"@cs . "Marketing is important part of business strategy. Appropriately targeted marketing is a competitive advantage for the enterprises. The enterprises can choose from several marketing tools suitable for strategic analysis and for creating marketing strategy. Marketing strategy and strategy analyses can perform in their marketing department or through outsourcing services. Small and medium-sized enterprises are unfortunately limited by their financial capital and human resources. This is reason why SMEs need carefully choose the right marketing's tool. The most suitable marketing tools are low cost and time saving. For this contribution was used secondary research. For the secondary research were used monographs and papers and contributions in scientific international and national journals. The article deals with marketing tools those are suitable for using in small and medium-size enterprises."@en . "Koudelkov\u00E1, Petra" . "Trendy v marketingu MSP sm\u011B\u0159uj\u00EDc\u00ED k podpo\u0159e zav\u00E1d\u011Bn\u00ED inovac\u00ED na \u010Desk\u00FD trh"@cs . "Plze\u0148" . "Plze\u0148" . . "2013-11-14+01:00"^^ . "http://tvp.zcu.cz/cd/2013/PDF_sbornik/34.pdf" . "Strategic Analysis; Marketing Plans in SME; Marketing for SME; Small and Medium-sized Enterprises"@en . "TRENDS IN MARKETING SMES TO SUPPORT INNOVATION ON THE CZECH MARKET"@en . "Trendy v marketingu MSP sm\u011B\u0159uj\u00EDc\u00ED k podpo\u0159e zav\u00E1d\u011Bn\u00ED inovac\u00ED na \u010Desk\u00FD trh" . . "Z\u00E1pado\u010Desk\u00E1 univerzita v Plzni" . "978-80-261-0321-9" . . "RIV/00216208:11230/13:10159036!RIV14-MSM-11230___" . "TRENDS IN MARKETING SMES TO SUPPORT INNOVATION ON THE CZECH MARKET"@en . "Marketing hraje kl\u00ED\u010Dovou roli v obchodn\u00ED strategii. Vhodn\u011B zac\u00EDlen\u00FD marketing je konkuren\u010Dn\u00ED v\u00FDhodou pro mnoh\u00E9 podniky, p\u0159i\u010Dem\u017E ty si mohou vyb\u00EDrat z n\u011Bkolika mo\u017En\u00FDch n\u00E1stroj\u016F strategick\u00E9 anal\u00FDzy pro spr\u00E1vnou tvorbu marketingov\u00E9 strategie. MSP jsou p\u0159i strategick\u00E9 anal\u00FDze a marketingov\u00E9m pl\u00E1nov\u00E1n\u00ED limitov\u00E1ni finan\u010Dn\u00EDmi a lidsk\u00FDmi zdroji. To je d\u016Fvod, pro\u010D se pr\u00E1v\u011B MSP mus\u00ED soust\u0159edit na v\u00FDb\u011Br vhodn\u00FDch n\u00E1stroj\u016F, kter\u00E9 jsou pr\u00E1v\u011B v tomto p\u0159\u00EDsp\u011Bvku p\u0159edstaveny. V p\u0159\u00EDsp\u011Bvku byl pou\u017Eit zejm\u00E9na sekund\u00E1rn\u00ED v\u00FDzkum na jeho\u017E z\u00E1klad\u011B byly provedeny doporu\u010Den\u00E9 pro mikro, mal\u00E9 a st\u0159edn\u00ED podnikatele." . "Orban, Karol" . "[FE28BEEFBC7E]" . . . . "111804" . "Marketing hraje kl\u00ED\u010Dovou roli v obchodn\u00ED strategii. Vhodn\u011B zac\u00EDlen\u00FD marketing je konkuren\u010Dn\u00ED v\u00FDhodou pro mnoh\u00E9 podniky, p\u0159i\u010Dem\u017E ty si mohou vyb\u00EDrat z n\u011Bkolika mo\u017En\u00FDch n\u00E1stroj\u016F strategick\u00E9 anal\u00FDzy pro spr\u00E1vnou tvorbu marketingov\u00E9 strategie. MSP jsou p\u0159i strategick\u00E9 anal\u00FDze a marketingov\u00E9m pl\u00E1nov\u00E1n\u00ED limitov\u00E1ni finan\u010Dn\u00EDmi a lidsk\u00FDmi zdroji. To je d\u016Fvod, pro\u010D se pr\u00E1v\u011B MSP mus\u00ED soust\u0159edit na v\u00FDb\u011Br vhodn\u00FDch n\u00E1stroj\u016F, kter\u00E9 jsou pr\u00E1v\u011B v tomto p\u0159\u00EDsp\u011Bvku p\u0159edstaveny. V p\u0159\u00EDsp\u011Bvku byl pou\u017Eit zejm\u00E9na sekund\u00E1rn\u00ED v\u00FDzkum na jeho\u017E z\u00E1klad\u011B byly provedeny doporu\u010Den\u00E9 pro mikro, mal\u00E9 a st\u0159edn\u00ED podnikatele."@cs . . . .