"Tendencies of the contemporary portrait photography"@en . "RIV/00216208:11230/13:10146066" . . "Kara\u0161\u010D\u00E1kov\u00E1, Zuzana" . "portrait; photography; art; advertising"@en . "110308" . . . "978-80-8105-486-0" . . . "Tendencie sucasnej portretnej fotografie" . "RIV/00216208:11230/13:10146066!RIV14-MSM-11230___" . "Trnava" . "8"^^ . "Tendencie sucasnej portretnej fotografie" . "Univerzita sv. Cyrila a Metoda v Trnave" . . . . "This paper aims to focus on an overview of expressions of portraiture in the artistic and commercial photography, especially. For a better integrity, we distinguish these areas into separate sections. Paper is dedicated to both the differences in terms of technical and expressive means, but also demonstrate an unconventional portrait as a strategy to attract customers in commercial photography. Article reflects aspects of contemporary portrait photography and concepts of pseudo-individuality, commercialization and blending boundaries of artistic and advertising photography."@en . . . . "Quo vadis massmedia, quo vadis marketing: zborn\u00EDk z medzin\u00E1rodnej vedeckej konferencie doktorandov" . . "Tendencies of the contemporary portrait photography"@en . . "2013-04-04+02:00"^^ . . "11230" . . . "Prispevok je zamerany na prehlad prejavov portretnej fotografie v oblasti umeleckej a v oblasti komercnej fotografie, zvlast. Pre lepsie uchopenie a celistvost tem, odlisujeme tieto oblasti do samostatnych kapitol. Prispevok sa venuje jednak odlisnostiam z hladiska vyrazovych prostriedkov a technickeho pristupu, ale taktiez demonstruje nekonvencny portret ako strategiu na prilakanie zakaznika v komercnej fotografii. Prispevok tak reflektuje aspekty sucasnej portretnej fotografie a pojmy ako pseudo-individualita, komercializacia a prelinanie jazykov umeleckej a reklamnej fotografie." . . "1"^^ . "[80ED55C229AB]" . "S" . "1"^^ . "Trnava, Slovensko" .