"Visuality in Mediated Communication: Topics, Approaches and Contexts"@en . "RIV/00216208:11230/13:10126746!RIV14-MSM-11230___" . "1"^^ . . "1" . "1801-9978" . "[F7FE4C9F41FB]" . "RIV/00216208:11230/13:10126746" . . "1"^^ . . "http://medialnistudia.files.wordpress.com/2013/06/ms_2013_1_stat4.pdf" . "Vizualita v medi\u00E1ln\u00ED komunikaci: t\u00E9mata, p\u0159\u00EDstupy a souvislosti"@cs . . "Text shrnuje t\u00E9mata spojen\u00E1 s vizualitou v komunikaci, tak jak je prezentuje aktu\u00E1ln\u00ED odborn\u00FD tisk. Stru\u010Dn\u011B zmi\u0148uje t\u00E9mata a souvislosti, kter\u00E9 sou\u010Dasn\u00E9mu stavu p\u0159edch\u00E1zely, a kter\u00E9 vymezily oblast ozna\u010Dovanou spojen\u00EDm vizu\u00E1ln\u00ED studia, pod kterou jsou v sou\u010Dasnosti ot\u00E1zky t\u00FDkaj\u00EDc\u00ED se vizu\u00E1ln\u00EDch prost\u0159edk\u016F, sd\u011Blen\u00ED a interpretac\u00ED obvykle \u0159azeny. Texty z po\u010D\u00E1tku 21. stolet\u00ED usiluj\u00ED o vyjasn\u011Bn\u00ED a definov\u00E1n\u00ED oblasti vizu\u00E1ln\u00EDch studi\u00ED, kontextu vizuality v komunikaci a medi\u00E1ln\u00EDch studi\u00EDch, jejich postaven\u00ED v r\u00E1mci humanitn\u00EDch v\u011Bd i kultury jako takov\u00E9. Obdob\u00ED poloviny prvn\u00ED dek\u00E1dy 21. stolet\u00ED posouv\u00E1 t\u00E9mata ke konkr\u00E9tn\u011Bj\u0161\u00EDm probl\u00E9m\u016Fm vizuality (konvergence vizuality r\u016Fzn\u00FDch typ\u016F m\u00E9di\u00ED, r\u016Fzn\u00E9 v\u00FDznamy obrazov\u00FDch sd\u011Blen\u00ED, design a vzorce zobrazov\u00E1n\u00ED apod.), nejnov\u011Bj\u0161\u00ED texty se znovu soust\u0159ed\u00ED na \u0161ir\u0161\u00ED kontext mo\u017Enost\u00ED vizuality a jej\u00EDho v\u00FDznamu pro formov\u00E1n\u00ED spole\u010Dnosti (zejm\u00E9na na vizu\u00E1ln\u00ED prost\u0159edky vytv\u00E1\u0159en\u00ED identity, vizu\u00E1ln\u00ED hyperrealitu, stereotypy v zobrazov\u00E1n\u00ED, manipulace vizu\u00E1ln\u00EDmi prost\u0159edky apod.). Jejich v\u00FD\u010Dtem a srovn\u00E1n\u00EDm, nast\u00EDn\u011Bn\u00EDm souvislost\u00ED, kter\u00E9 zmi\u0148uj\u00ED, a stru\u010Dnou rekapitulac\u00ED prom\u011Bny t\u00E9mat s vizualitou spojen\u00FDch, m\u00E1 b\u00FDt up\u0159esn\u011Bn r\u00E1mec spojen\u00FD s obrazy, virtu\u00E1ln\u00ED sf\u00E9rou, v\u00FDtvarn\u00FDmi prost\u0159edky, vizu\u00E1ln\u00EDmi sd\u011Blen\u00EDmi a interpretac\u00ED vizu\u00E1ln\u00EDch prvk\u016F, tedy r\u00E1mec p\u0159isouzen\u00FD vizu\u00E1ln\u00EDm stud\u00EDm, kter\u00E1 v \u010Desk\u00E9m prost\u0159ed\u00ED st\u00E1le hledaj\u00ED a zd\u016Fvod\u0148uj\u00ED sv\u00E9 pole p\u016Fsobnosti."@cs . . "Sl\u00E1dkov\u00E1, Hana" . "Vizualita v medi\u00E1ln\u00ED komunikaci: t\u00E9mata, p\u0159\u00EDstupy a souvislosti" . "Vizualita v medi\u00E1ln\u00ED komunikaci: t\u00E9mata, p\u0159\u00EDstupy a souvislosti"@cs . . "S" . "114253" . . "The text sums up topics connected with visuality and its role in communication, as described in contemporary professional journals. The context and themes that preceded and constituted the field known as visual studies or visual culture studies are briefly mentioned as well as the themes of early 21st century texts. The texts from mid-2000s shift to more particular subjects of visuality (convergence of different media, visual contents and meanings, design and patterns used in visual media) while the most recent texts focus on the wider context of visuality potential and its possible influence on society (visual means establishing identity, visual hyperreality, stereotypes, manipulation etc.). The summary, comparison and context of the texts on visuality and recapitulation of their thematic agenda should allow us to define the scope and other important features of the debate."@en . "Visuality in Mediated Communication: Topics, Approaches and Contexts"@en . "7" . "11230" . . "21"^^ . "Medi\u00E1ln\u00ED studia" . . "visual communication; media; pictoral; picture; visual content; visuality"@en . . . "Text shrnuje t\u00E9mata spojen\u00E1 s vizualitou v komunikaci, tak jak je prezentuje aktu\u00E1ln\u00ED odborn\u00FD tisk. Stru\u010Dn\u011B zmi\u0148uje t\u00E9mata a souvislosti, kter\u00E9 sou\u010Dasn\u00E9mu stavu p\u0159edch\u00E1zely, a kter\u00E9 vymezily oblast ozna\u010Dovanou spojen\u00EDm vizu\u00E1ln\u00ED studia, pod kterou jsou v sou\u010Dasnosti ot\u00E1zky t\u00FDkaj\u00EDc\u00ED se vizu\u00E1ln\u00EDch prost\u0159edk\u016F, sd\u011Blen\u00ED a interpretac\u00ED obvykle \u0159azeny. Texty z po\u010D\u00E1tku 21. stolet\u00ED usiluj\u00ED o vyjasn\u011Bn\u00ED a definov\u00E1n\u00ED oblasti vizu\u00E1ln\u00EDch studi\u00ED, kontextu vizuality v komunikaci a medi\u00E1ln\u00EDch studi\u00EDch, jejich postaven\u00ED v r\u00E1mci humanitn\u00EDch v\u011Bd i kultury jako takov\u00E9. Obdob\u00ED poloviny prvn\u00ED dek\u00E1dy 21. stolet\u00ED posouv\u00E1 t\u00E9mata ke konkr\u00E9tn\u011Bj\u0161\u00EDm probl\u00E9m\u016Fm vizuality (konvergence vizuality r\u016Fzn\u00FDch typ\u016F m\u00E9di\u00ED, r\u016Fzn\u00E9 v\u00FDznamy obrazov\u00FDch sd\u011Blen\u00ED, design a vzorce zobrazov\u00E1n\u00ED apod.), nejnov\u011Bj\u0161\u00ED texty se znovu soust\u0159ed\u00ED na \u0161ir\u0161\u00ED kontext mo\u017Enost\u00ED vizuality a jej\u00EDho v\u00FDznamu pro formov\u00E1n\u00ED spole\u010Dnosti (zejm\u00E9na na vizu\u00E1ln\u00ED prost\u0159edky vytv\u00E1\u0159en\u00ED identity, vizu\u00E1ln\u00ED hyperrealitu, stereotypy v zobrazov\u00E1n\u00ED, manipulace vizu\u00E1ln\u00EDmi prost\u0159edky apod.). Jejich v\u00FD\u010Dtem a srovn\u00E1n\u00EDm, nast\u00EDn\u011Bn\u00EDm souvislost\u00ED, kter\u00E9 zmi\u0148uj\u00ED, a stru\u010Dnou rekapitulac\u00ED prom\u011Bny t\u00E9mat s vizualitou spojen\u00FDch, m\u00E1 b\u00FDt up\u0159esn\u011Bn r\u00E1mec spojen\u00FD s obrazy, virtu\u00E1ln\u00ED sf\u00E9rou, v\u00FDtvarn\u00FDmi prost\u0159edky, vizu\u00E1ln\u00EDmi sd\u011Blen\u00EDmi a interpretac\u00ED vizu\u00E1ln\u00EDch prvk\u016F, tedy r\u00E1mec p\u0159isouzen\u00FD vizu\u00E1ln\u00EDm stud\u00EDm, kter\u00E1 v \u010Desk\u00E9m prost\u0159ed\u00ED st\u00E1le hledaj\u00ED a zd\u016Fvod\u0148uj\u00ED sv\u00E9 pole p\u016Fsobnosti." . "CZ - \u010Cesk\u00E1 republika" . . "Vizualita v medi\u00E1ln\u00ED komunikaci: t\u00E9mata, p\u0159\u00EDstupy a souvislosti" . . . . . . .