. . "Metodologick\u00E9 p\u0159\u00EDstupy k v\u00FDzkumu reklamy (srovn\u00E1vac\u00ED studie leden 2009 a\u017E kv\u011Bten 2011)" . . "Methodological Approaches to the Research of Advertising"@en . "Hronov\u00E1, Tereza" . "1"^^ . "methodology; persuasion; research; commercial; advertisement"@en . "Reklama je v dne\u0161n\u00ED dob\u011B b\u011B\u017Enou sou\u010D\u00E1st\u00ED ka\u017Edodenn\u00EDho \u017Eivota. Proto se reklamy staly \u010Dast\u00FDm p\u0159edm\u011Btem spole\u010Denskov\u011Bdn\u00EDch v\u00FDzkum\u016F. Tato studie se zam\u011B\u0159uje na modern\u00ED v\u00FDzkum reklamy v posledn\u00EDch t\u0159ech letech na cel\u00E9m sv\u011Bt\u011B. Mapuje studie publikovan\u00E9 ve dvou \u010Dasopisech - Journal of advertising a Journal of advertising research." . "1"^^ . "Metodologick\u00E9 p\u0159\u00EDstupy k v\u00FDzkumu reklamy (srovn\u00E1vac\u00ED studie leden 2009 a\u017E kv\u011Bten 2011)"@cs . . . . "212051" . "RIV/00216208:11230/11:10103613" . . "Komunikace, m\u00E9dia, spole\u010Dnost" . . . . . "1804-4190" . "Metodologick\u00E9 p\u0159\u00EDstupy k v\u00FDzkumu reklamy (srovn\u00E1vac\u00ED studie leden 2009 a\u017E kv\u011Bten 2011)" . "Metodologick\u00E9 p\u0159\u00EDstupy k v\u00FDzkumu reklamy (srovn\u00E1vac\u00ED studie leden 2009 a\u017E kv\u011Bten 2011)"@cs . "[9A915EC0C254]" . "1" . "1" . "Advertising is the present globalized era normal part of everyday life. That is why it have become a frequent object of research of social science disciplines. This study focus on modern research of advertising in the last three years all over the world. It maps studies about advertising through two journals - Journal of advertising and Journal of advertising research."@en . . "CZ - \u010Cesk\u00E1 republika" . "Methodological Approaches to the Research of Advertising"@en . . "Reklama je v dne\u0161n\u00ED dob\u011B b\u011B\u017Enou sou\u010D\u00E1st\u00ED ka\u017Edodenn\u00EDho \u017Eivota. Proto se reklamy staly \u010Dast\u00FDm p\u0159edm\u011Btem spole\u010Denskov\u011Bdn\u00EDch v\u00FDzkum\u016F. Tato studie se zam\u011B\u0159uje na modern\u00ED v\u00FDzkum reklamy v posledn\u00EDch t\u0159ech letech na cel\u00E9m sv\u011Bt\u011B. Mapuje studie publikovan\u00E9 ve dvou \u010Dasopisech - Journal of advertising a Journal of advertising research."@cs . "13"^^ . "11230" . . . "S" . . "RIV/00216208:11230/11:10103613!RIV12-MSM-11230___" . .