"[BBE160310EF3]" . "53" . "Z(MSM0021620841)" . "373780" . . . "Jazyk politick\u00E9 reklamy jako sou\u010D\u00E1st demokratizace spole\u010Dnosti a marketizace politiky v 90. letech 20. stolet\u00ED" . . "Sborn\u00EDk N\u00E1rodn\u00EDho muzea v Praze. \u0158ada C, Liter\u00E1rn\u00ED historie" . "The article is devoted to the language and speech situation in nineties. The new opened disourse - political advertising - comes into the clash with this sitation and changes it via the processes of medialisation and commercialsation."@en . "11230" . . "A speech of political advertising as the component of democratisation of society and marketingsation of politics in the 90's of the 20th century"@en . . . "CZ - \u010Cesk\u00E1 republika" . "\u0160oltys, Otakar" . . . . . . . "speech; political; advertising; component; democratisation; society; marketingsation; politics; century"@en . "7"^^ . . . "0036-5351" . . . . "Jazyk politick\u00E9 reklamy jako sou\u010D\u00E1st demokratizace spole\u010Dnosti a marketizace politiky v 90. letech 20. stolet\u00ED"@cs . "RIV/00216208:11230/08:00107872!RIV09-MSM-11230___" . . . "Jazyk politick\u00E9 reklamy jako sou\u010D\u00E1st demokratizace spole\u010Dnosti a marketizace politiky v 90. letech 20. stolet\u00ED" . "1"^^ . "\u010Cl\u00E1nek je v\u011Bnov\u00E1n languov\u00E9 a parolov\u00E9 jazykov\u00E9 situaci, kter\u00E1 se dost\u00E1v\u00E1 do st\u0159etu s nov\u011B otev\u0159en\u00FDm diskursem - politickou reklamou. Jazykov\u00E1 situace se m\u011Bn\u00ED v procesech medializace a komercionalizace."@cs . "RIV/00216208:11230/08:00107872" . "1-4" . "A speech of political advertising as the component of democratisation of society and marketingsation of politics in the 90's of the 20th century"@en . "Jazyk politick\u00E9 reklamy jako sou\u010D\u00E1st demokratizace spole\u010Dnosti a marketizace politiky v 90. letech 20. stolet\u00ED"@cs . . "1"^^ . . "\u010Cl\u00E1nek je v\u011Bnov\u00E1n languov\u00E9 a parolov\u00E9 jazykov\u00E9 situaci, kter\u00E1 se dost\u00E1v\u00E1 do st\u0159etu s nov\u011B otev\u0159en\u00FDm diskursem - politickou reklamou. Jazykov\u00E1 situace se m\u011Bn\u00ED v procesech medializace a komercionalizace." .