"RIV/00216208:11230/07:10001824!RIV11-MSM-11230___" . . "2"^^ . "RIV/00216208:11230/07:10001824" . "[BBDCF6D4BFA7]" . . . "Radioservis" . "Je znalost marketingov\u00FDch strategi\u00ED vydavatelstv\u00ED popul\u00E1rn\u00EDho \u010Dtiva nezbytnou sou\u010D\u00E1st\u00ED v\u0161eobecn\u00E9 medi\u00E1ln\u00ED gramotnosti?" . . . . "Praha" . "11230" . . "Praha" . . "Kasl Kollmannov\u00E1, Denisa" . . . . . "Je znalost marketingov\u00FDch strategi\u00ED vydavatelstv\u00ED popul\u00E1rn\u00EDho \u010Dtiva nezbytnou sou\u010D\u00E1st\u00ED v\u0161eobecn\u00E9 medi\u00E1ln\u00ED gramotnosti?" . "Medi\u00E1ln\u00ED gramotnost : nov\u00FD rozm\u011Br vzd\u011Bl\u00E1v\u00E1n\u00ED" . "2007-04-16+02:00"^^ . "Is it a necessary for the readers of popular romances to get to know the marketing strategy of the publishing corporations?"@en . "Z(MSM0021620841)" . "media education; popular romance; marketing strategies"@en . "Je znalost marketingov\u00FDch strategi\u00ED vydavatelstv\u00ED popul\u00E1rn\u00EDho \u010Dtiva nezbytnou sou\u010D\u00E1st\u00ED v\u0161eobecn\u00E9 medi\u00E1ln\u00ED gramotnosti?"@cs . "428075" . . . "Obsahy tzv. n\u00EDzk\u00E9ho vkusu jsou v prvn\u00ED \u0159ad\u011B komer\u010Dn\u00EDm z\u00E1jmem vydavatele. \u010Cl\u00E1nek p\u0159edkl\u00E1d\u00E1 anal\u00FDzu marketingov\u00E9 segmentace \u010Dtiva pro \u017Eeny jako produktu na medi\u00E1ln\u00EDm trhu a zab\u00FDv\u00E1 se schopnost\u00ED recipient\u016F tyto strategie zp\u011Btn\u011B dek\u00F3dovat."@cs . "1"^^ . "978-80-86212-58-6" . "Popular romances are published to generate commercial profit first of all. The article examines how the popular romances on Czech market are segmented and discusses the ability - and necessity - of the readers to reflect them."@en . "Obsahy tzv. n\u00EDzk\u00E9ho vkusu jsou v prvn\u00ED \u0159ad\u011B komer\u010Dn\u00EDm z\u00E1jmem vydavatele. \u010Cl\u00E1nek p\u0159edkl\u00E1d\u00E1 anal\u00FDzu marketingov\u00E9 segmentace \u010Dtiva pro \u017Eeny jako produktu na medi\u00E1ln\u00EDm trhu a zab\u00FDv\u00E1 se schopnost\u00ED recipient\u016F tyto strategie zp\u011Btn\u011B dek\u00F3dovat." . "9"^^ . "Je znalost marketingov\u00FDch strategi\u00ED vydavatelstv\u00ED popul\u00E1rn\u00EDho \u010Dtiva nezbytnou sou\u010D\u00E1st\u00ED v\u0161eobecn\u00E9 medi\u00E1ln\u00ED gramotnosti?"@cs . . . "Is it a necessary for the readers of popular romances to get to know the marketing strategy of the publishing corporations?"@en .