"11"^^ . "Reklama v sout\u011B\u017En\u00EDm pr\u00E1vu EU" . "This article summarizes rules of advertising in relation to the competition law. The question is whether the advertising is protected by competition law or on the contrary whether it might be considered as a violation of EU law. The article begins with theoretic differentiation between the competition law and unfair competition. The subsequent chapter analyses if articles 101 and 102 TFEU may apply to business practices in advertising products and services. The final chapter contains an analysis of unfair competition, in particular misleading and comparative advertising."@en . "RIV/00216208:11220/13:10139262" . . "Advertising in EU competition law"@en . "Advertising in EU competition law"@en . . "0323-0619" . . "CZ - \u010Cesk\u00E1 republika" . . "1"^^ . . "1"^^ . "Reklama v sout\u011B\u017En\u00EDm pr\u00E1vu EU"@cs . "2012" . "I" . "3" . "Reklama v sout\u011B\u017En\u00EDm pr\u00E1vu EU" . "\u010Cl\u00E1nek shrnuje pravidla reklamy ve vztahu k pr\u00E1vu hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee. Ot\u00E1zkou je, zda reklama je chr\u00E1n\u011Bn\u00FDm pr\u00E1vem hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee, nebo naopak, zda by to mohlo b\u00FDt pova\u017Eov\u00E1no za poru\u0161en\u00ED pr\u00E1va EU. \u010Cl\u00E1nek za\u010D\u00EDn\u00E1 teoretick\u00FDm rozli\u0161en\u00EDm mezi pr\u00E1vem hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee a nekalou sout\u011B\u017E\u00ED. N\u00E1sleduj\u00EDc\u00ED kapitola rozeb\u00EDr\u00E1, jak se \u010Dl\u00E1nky 101 a 102 Smlouvy o fungov\u00E1n\u00ED EU mohou vztahovat na obchodn\u00ED praktiky v reklamn\u00EDch produktech a slu\u017Eb\u00E1ch. Z\u00E1v\u011Bre\u010Dn\u00E1 kapitola obsahuje anal\u00FDzu nekal\u00E9 sout\u011B\u017Ee, zejm\u00E9na klamav\u00E9 a srovn\u00E1vac\u00ED reklamy."@cs . "Reklama v sout\u011B\u017En\u00EDm pr\u00E1vu EU"@cs . . . . "[99D2555D022A]" . "\u010Cl\u00E1nek shrnuje pravidla reklamy ve vztahu k pr\u00E1vu hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee. Ot\u00E1zkou je, zda reklama je chr\u00E1n\u011Bn\u00FDm pr\u00E1vem hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee, nebo naopak, zda by to mohlo b\u00FDt pova\u017Eov\u00E1no za poru\u0161en\u00ED pr\u00E1va EU. \u010Cl\u00E1nek za\u010D\u00EDn\u00E1 teoretick\u00FDm rozli\u0161en\u00EDm mezi pr\u00E1vem hospod\u00E1\u0159sk\u00E9 sout\u011B\u017Ee a nekalou sout\u011B\u017E\u00ED. N\u00E1sleduj\u00EDc\u00ED kapitola rozeb\u00EDr\u00E1, jak se \u010Dl\u00E1nky 101 a 102 Smlouvy o fungov\u00E1n\u00ED EU mohou vztahovat na obchodn\u00ED praktiky v reklamn\u00EDch produktech a slu\u017Eb\u00E1ch. Z\u00E1v\u011Bre\u010Dn\u00E1 kapitola obsahuje anal\u00FDzu nekal\u00E9 sout\u011B\u017Ee, zejm\u00E9na klamav\u00E9 a srovn\u00E1vac\u00ED reklamy." . "Acta Universitatis Carolinae. Iuridica" . "102115" . "Vil\u00EDmkov\u00E1, Veronika" . . . "11220" . . . "RIV/00216208:11220/13:10139262!RIV14-MSM-11220___" . . "law; competition; Advertising"@en . . .