"173269" . "Specyfika leksyki i s\u0142owotw\u00F3rstwa j\u0119zyk\u00F3w s\u0142owia\u0144skich na prze\u0142omie XX i XXI wieku" . . "The trademark - legal regulations and speech usage (based on Bulgarian language material)"@en . . "Bakardzhieva, Ginka Aleksandrova" . . . . . "RIV/00216208:11210/12:10131007" . "The study offers an analysis of some of the most popular trademarks, which, in the last two decades, have become generic terms representing certain categories of products or services. The observations are oriented in the following main directions: the trademark as an intellectual property subject (legislative framework and registration); techniques for trademark development (metaphor, metonymy, contamination); appellation of the trademark and resistance on the side of their owners; adaptation and integration of the appellation into the system of Bulgarian language. The conclusions confirm the tendency towards internationalization of the lexis and language economy and show the dynamic processes in the lexis, which result from changes both in the public and in the personal space."@en . . . "25"^^ . . "RIV/00216208:11210/12:10131007!RIV13-MSM-11210___" . "T\u0103rgovskata marka - pravni normi i re\u010Deva upotreba" . "Prace slawistyczne, 136" . "11210" . "Warszawa" . "appellation; speech usage; legal regulation; trademark"@en . . . "978-83-89191-18-2" . "189"^^ . "V izsledvaneto se analizirat njakoi ot naj-populjarnite nazvanija na t\u0103rgovskite marki, koito prez poslednite dvajsetina godina sa stanali rodovi ozna\u010Denija za dadena kategorija produkti ili uslugi. Nabljudenijata sa orientirani v slednite osnovni nasoki: t\u0103rgovskata marka kato obekt na intelektualna sobstvenost (pravna ramka i registracija); techniki za razrabotvane na markovite imena (metafora, metonimija, kontaminacija); apelativizacija na t\u0103rgovskata marka i protivodejstvie ot strana na prite\u017Eatelite j; adaptacija i integracija na nazvanieto v sistemata na b\u0103lgarskija ezik. Zaklju\u010Denijata potv\u0103r\u017Edavat tendencijata k\u0103m internacionalizacija na leksikata i k\u0103m ezikova ikonomija, svidetelstvat i za dinami\u010Dnite procesi v re\u010Dnikovija s\u0103stav vsledstvie na promenite v publi\u010Dnoto i v li\u010Dnoto prostranstvo." . "T\u0103rgovskata marka - pravni normi i re\u010Deva upotreba" . . "1"^^ . . . "1"^^ . . "I" . "[7EE24B2A43BA]" . "Slawistyczny O\u015Brodek Wydawniczy" . . "The trademark - legal regulations and speech usage (based on Bulgarian language material)"@en .