"The aim of the paper is to investigate lexical semantics of some of the words used in this period, especially words used for evaluation. We will take a close look at adjectives. The main focus will be on investigating semantic shifts and on comparing collocations occurring in the corpus for the communist period and in the SYN2010 corpus, which consists of texts from current written Czech language. Totalitarian language has several characteristic features. To conclude this paper we will raise the question of how totalitarian language differs from the language of the media in a democratic society and of advertising."@en . "CZ - \u010Cesk\u00E1 republika" . . "Schmiedtov\u00E1, V\u011Bra" . . . "totalitarien language, contemporary language; czech language"@en . "Jazyk propagandy v \u010Ceskoslovensku 1948-1989 C\u00EDlem tohoto \u010Dl\u00E1nku je zkoum\u00E1n\u00ED lexik\u00E1ln\u00ED s\u00E9mantiky n\u011Bkter\u00FDch slov, kter\u00E1 byla u\u017E\u00EDv\u00E1na v t\u00E9to dob\u011B., speci\u00E1ln\u011B pro evaluaci. Pod\u00EDv\u00E1me se bl\u00ED\u017Ee na adjektiva. Hlavn\u00ED pozornost budeme v\u011Bnovat s\u00E9mantick\u00E9mu posunu a srovn\u00E1n\u00ED kolokac\u00ED, kter\u00E9 se vyskytuj\u00ED v korpusu vytvo\u0159en\u00E9mu z text\u016F komunistick\u00E9ho obdob\u00ED a korpusu SYN2010, kter\u00FD obsahuje texty sou\u010Dasn\u00E9ho psan\u00E9 \u010De\u0161tiny. Totalitn\u00ED jazyk m\u00E1 n\u011Bkolik charakteristick\u00FDch rys\u016F. V z\u00E1v\u011Bru tento \u010Dl\u00E1nek nastoluje ot\u00E1zku jak se totalitn\u00ED jazyk li\u0161\u00ED od jazyka m\u00E9di\u00ED v demokratick\u00E9 spole\u010Dnosti a od jazyka reklamy." . "Z(MSM0021620823)" . "11210" . "Br\u00FCcken" . . "194471" . "RIV/00216208:11210/11:10118981!RIV13-MSM-11210___" . . . . . . "1-2" . "Die Sprache der Propaganda in der Tschechoslowakei 1948-1989" . "RIV/00216208:11210/11:10118981" . . . "19" . "Language of the Propaganda in the Czechoslovakia 1948-1989"@en . . "1"^^ . "27"^^ . "Die Sprache der Propaganda in der Tschechoslowakei 1948-1989" . "[39B684015A4B]" . "1803-456X" . . . . "1"^^ . . "Language of the Propaganda in the Czechoslovakia 1948-1989"@en .