. "Cultural rebranding as a challenge for Czech society"@en . "[788869CE7FBC]" . "V4 countries; Rebranding"@en . . . "RIV/00023205:_____/13:#0000285!RIV14-MK0-00023205" . . "67495" . "P(DF11P01OVV031)" . "\u010Cern\u00E1, Martina" . "Cultural rebranding as a challenge for Czech society" . . "http://www.idu.cz/cs/clanky-a-studie" . "RIV/00023205:_____/13:#0000285" . "1"^^ . . "Cultural rebranding as a challenge for Czech society"@en . . . . . "The article is devoted to the geo-political demarcation of identity, the issue of the Czech cultural identity, and to the question of how the state institutions (e.g. Czech Tourism, Czech Centres) officially approach the issue of the Czech Republic\u2019s branding. Moreover, it discusses the country\u2019s position in the Anholt-GfK Roper Nation Brands Index and it provides recommendations of how to use culture in the country\u2019s branding." . "1"^^ . . . . . "The article is devoted to the geo-political demarcation of identity, the issue of the Czech cultural identity, and to the question of how the state institutions (e.g. Czech Tourism, Czech Centres) officially approach the issue of the Czech Republic\u2019s branding. Moreover, it discusses the country\u2019s position in the Anholt-GfK Roper Nation Brands Index and it provides recommendations of how to use culture in the country\u2019s branding."@en . "Cultural rebranding as a challenge for Czech society" . .