. " aplikovan\u00FD v\u00FDzkum" . . . " obce" . "Projekt se zab\u00FDv\u00E1 zhodnocen\u00EDm aktu\u00E1ln\u00EDho stavu managementu obc\u00ED, m\u011Bst a region\u016F a podporou ro\u017E\u0161\u00ED\u0159en\u00ED pozn\u00E1n\u00ED o marketingov\u00E9m managementu a jeho aplikaci v \u0159\u00EDd\u00EDc\u00ED praxi v \u010CR. Publikace ve form\u011B metodick\u00E9ho n\u00E1vodu obsahuj\u00EDc\u00ED rovn\u011B\u017E p\u0159\u00EDpadov\u00E9 studie je jedn\u00EDm z hlavn\u00EDch v\u00FDstup\u016F projektu. Vy\u0161\u0161\u00ED m\u00EDru pozn\u00E1n\u00ED konceptu marketingov\u00E9ho managementu maj\u00ED zajistit tak\u00E9 pracovn\u00ED semin\u00E1\u0159e a \u0161kolen\u00ED, konference, odborn\u00E9 \u010Dl\u00E1nky a prezentace na www." . " marketing" . " efektivita" . "Marketingov\u00FD management obc\u00ED, m\u011Bst a region\u016F" . . " lok\u00E1ln\u00ED a region\u00E1ln\u00ED rozvoj" . . . " metodick\u00E1 p\u0159\u00EDru\u010Dka" . " m\u011Bsta" . . . "Marketing management of communities, towns and regions."@en . "region\u00E1ln\u00ED v\u00FDzkum, aplikovan\u00FD v\u00FDzkum, marketing, management, komplexn\u00ED teritori\u00E1ln\u00ED marketing, obce, m\u011Bsta, region, efektivita, kvalita, lok\u00E1ln\u00ED a region\u00E1ln\u00ED rozvoj, metodick\u00E1 p\u0159\u00EDru\u010Dka, p\u0159\u00EDpadov\u00E9 studie lokalit."@en . . . . "The project critically evaluates current situation in the field of municipality, city and regional management in the Czech Republic. The knowledge of marketing management of municipalities is recommended and its implementation should be ensured. The mosteffective tools for reaching the goal of the project are: printed Handbook for Practicioners, workshop, conference, articles and presentations on www."@en . "1"^^ . . "2007-06-22+02:00"^^ . "region\u00E1ln\u00ED v\u00FDzkum" . " kvalita" . " management" . "0"^^ . . "2"^^ . . " region" . . . "WB-22-05" . "\u0158e\u0161en\u00ED prob\u00EDhalo v souladu s pl\u00E1nem. V\u00FDsledky jsou kvalitn\u00ED a jsou vyu\u017Eiteln\u00E9 jak pro jednotliv\u00E9 municipality, tak jsou vhodn\u00FDm podkladem pro roz\u0161\u00ED\u0159en\u00ED studijn\u00EDho oboru Marketing, management se st\u00E1tn\u00ED spr\u00E1v\u011B a samospr\u00E1v\u011B."@cs . "http://www.isvav.cz/projectDetail.do?rowId=WB-22-05"^^ . " komplexn\u00ED teritori\u00E1ln\u00ED marketing" . . . "The project was implemented in accordance with the plan. The results are good and can be used in individual municipalities and serve as a good basis for the expansion of the study branch Marketing, Public Administration and Self-administration Management"@en . . "23"^^ . . . "23"^^ .