"Projekt se zab\u00FDv\u00E1 vztahem mezi kvalitou, spokojenost\u00ED, d\u016Fv\u011Brou a z\u00E1kaznickou loajalitou a ostatn\u00EDmi faktory, kter\u00E9 maj\u00ED vliv na z\u00E1kaznick\u00E9 chov\u00E1n\u00ED v prost\u0159ed\u00ED e-commerce se zam\u011B\u0159en\u00EDm na B2B a B2C trhy. Z\u00E1kaznick\u00E9 propojen\u00ED kvality, vn\u00EDman\u00E9 bezpe\u010Dnosti a loajality jsou kritick\u00FDmi faktory \u00FAsp\u011Bchu e-commerce webov\u00FDch str\u00E1nek. Z\u00E1kazn\u00EDci, kte\u0159\u00ED uva\u017Euj\u00ED racion\u00E1ln\u011B, vyu\u017E\u00EDvaj\u00ED on-line nakov\u00E1n\u00ED kv\u016Fli \u00FAspo\u0159e finan\u010Dn\u00EDch prost\u0159edk\u016F, rychlosti dod\u00E1n\u00ED a mo\u017Enosti snadn\u00E9ho srovn\u00E1n\u00ED v\u00FDrobk\u016F a slu\u017Eeb. \u00DA\u010Delem projektu je navrhnout a testovat integruj\u00EDc\u00ED model procesu rozvoje e-loajality s vysloven\u00EDm hypot\u00E9z, \u017Ee z\u00E1kaznick\u00E1 loajalita je ovliv\u0148ov\u00E1na e-spokojenost\u00ED z\u00E1kazn\u00EDka, e-d\u016Fv\u011Brou a e-kvalitou. D\u016Fv\u011Bra, bezpe\u010Dnost, spokojenost, loajalita a ostatn\u00ED faktory jsou velmi d\u016Fle\u017Eit\u00FDmi vlivy, kter\u00E9 rozhoduj\u00ED o uskute\u010Dn\u011Bn\u00ED n\u00E1kupu on-line. Firmy hledaj\u00ED cesty, jak udr\u017Eet st\u00E1vaj\u00EDc\u00ED z\u00E1kazn\u00EDky a jak p\u0159il\u00E1kat z\u00E1kazn\u00EDky nov\u00E9. V\u00FDsledkem tohoto projektu je na z\u00E1klad\u011B sou\u010Dasn\u00FDch poznatk\u016F navrhnout inovovan\u00FD model z\u00E1kaznick\u00E9ho chov\u00E1n\u00ED na B2C a B2B trz\u00EDch v \u010CR." . . . "2014-06-25+02:00"^^ . "marketing quality satisfaction trust security e-commerce customer\u00B4s behavior B2C market B2B market"@en . "Faktory ovliv\u0148uj\u00EDc\u00ED on-line n\u00E1kupn\u00ED chov\u00E1n\u00ED na Internetu v prost\u0159ed\u00ED e-commerce na B2C a B2B trz\u00EDch v \u010CR" . "0"^^ . . . "The main result of the project is deep analysis of internet shopping in the CR and influencing factors on the set of more than 1500 surveys. Final sheet is written on the required level. Project results have rather information value. They can be used easily in teaching process. Publication outputs do not satisfy declared intentions (missing journal publications). Use of project funds is qualified."@en . . . "2013-06-06+02:00"^^ . "1"^^ . . "The factors influencing customer\u2019s on-line behavior in e-commerce environment on B2C and B2B markets in the Czech Republic"@en . . "V\u00FDsledkem projektu je anal\u00FDza internetov\u00E9ho nakupov\u00E1n\u00ED v \u010CR a faktor\u016F, kter\u00E9 jej ovliv\u0148uj\u00ED, na z\u00E1klad\u011B vzorku v\u00EDce ne\u017E 1500 respondent\u016F. Z\u00E1v\u011Bre\u010Dn\u00E1 karta je zpracov\u00E1na na po\u017Eadovan\u00E9 \u00FArovni. V\u00FDsledky projektu maj\u00ED sp\u00ED\u0161e informa\u010Dn\u00ED charakter, lze je pou\u017E\u00EDt v pedagogick\u00E9 praxi. Publika\u010Dn\u00ED v\u00FDstupy neodpov\u00EDdaj\u00ED zcela deklarovan\u00FDm z\u00E1m\u011Br\u016Fm (chyb\u00ED \u010Dasopiseck\u00E9 publikace). Finan\u010Dn\u00ED hospoda\u0159en\u00ED je bez z\u00E1vad."@cs . "http://www.isvav.cz/projectDetail.do?rowId=GPP403/11/P175"^^ . . "0"^^ . . "6"^^ . . . "6"^^ . . . "The project deals with relationship between quality, satisfaction, trust and customers\u2019 loyalty and any other factores which influence on customers\u2019 buying behavior in e-commerce environment focusing on B2B and B2C markets. Customer interface quality, perceived security, and customer loyalty are critical factors for success of an e-commerce website. The customers who think rationally use online shopping because of money saving, speed delivery and chance of products comparison. The purpose of this project is to propose and test an integrative model of e-loyalty development process by conceptualizing that e-loyalty is influenced by e-satisfaction, e-trust and multi-dimensional aspects of etail quality.Trust, security, satisfactions, quality, loyalty and the other factors are very important obstructions to consumers\u2019 acceptance of e-commerce. Companies aim to find the way how to keep current customers and how to attract new potential customers. The results from this study suggest a new way to enhance e-commerce acceptance for Czech on-line companies which operate on B2C and B2B markets. The next result is verification of model e-quality \u2013 e-satisfaction \u2013 e-trust \u2013 e-customer\u2019s value for Czech markets purposes."@en . . . "2011-01-01+01:00"^^ . . . "2013-12-31+01:00"^^ . "GPP403/11/P175" .