"2003-04-01+02:00"^^ . . . . "http://www.isvav.cz/projectDetail.do?rowId=GA402/99/0871"^^ . "GA402/99/0871" . "V\u00FDzkum metodologick\u00E9ho komplexu marketingov\u00E9ho konjunktur\u00E1ln\u00EDho v\u00FDzkumu, auditu, monitoringu a reengineeringov\u00E9 marketingov\u00E9 projekce \u017E\u00E1douc\u00EDch zm\u011Bn v managersk\u00E9m syst\u00E9mu mal\u00FDch a st\u0159edn\u00EDch podnik\u016F v n\u00E1ro\u010Dn\u00FDch transforma\u010Dn\u00EDch podm\u00EDnk\u00E1ch m\u00E9n\u011B stabiln\u00EDch region\u016F. Vypracov\u00E1n\u00ED metodick\u00E9 pom\u016Fcky pro samostan\u00E9 v\u00FDzkumn\u00E9, analytick\u00E9 a projek\u010Dn\u00ED aktivity v nedostate\u010Dn\u011B person\u00E1ln\u011B a informa\u010Dn\u011B vybaven\u00FDch podnic\u00EDch, za\u0161kolen\u00ED pracovn\u00EDk\u016F, zkvalitn\u011Bn\u00ED v\u00FDuky v t\u00E9to problematice a zaji\u0161t\u011Bn\u00ED dostate\u010Dn\u00E9 publicity v\u0161ech v\u00FDsledk\u016F v\u00FDzkumu. P\u0159i tom uplatn\u011Bn\u00ED nejnov\u011Bj\u0161\u00EDch poznatk\u016F marketingov\u00E9 teorie, metod reengineeringu, banchmarkingu, podnikov\u00E9 ekonomiky, statistiky a ekonometrie." . "Pln\u011Bn\u00ED projektu bylo \u00FAsp\u011B\u0161n\u00E9. Byly zpracov\u00E1ny dva rukopisy knih, zdokonalena metodika marketingov\u00E9 situa\u010Dn\u00ED anal\u00FDzy a n\u00E1vazn\u00FDch mana\u017Eersk\u00FDch proces\u016F, kter\u00E1 umo\u017En\u00ED aplikaci v sektoru mal\u00FDch a st\u0159edn\u00EDch podnik\u016F. P\u0159\u00EDnos projektu je t\u00E9\u017E v oblasti zlep\u0161en\u00ED v\u00FD"@cs . . . . "1"^^ . "Research of a methodological complex of the marketing conjunctural research, audit, monitoring and reengineering projection of desirable changes in the managerial system of small and medium - sized businesses in difficult transformation conditions in less stable regions. An elaboration of methodical instruments for independent research, analytical and projective activities in business with insufficient staff and information, training for staff, improving the quality of training and ensuring proper promotion to all results of our research. Application of the newest knowledge of marketing theories, reengineering, banchmarking, business economics, statistics and econometrics."@en . . . "3"^^ . "Marketingov\u00FD v\u00FDzkum,audit a monitoring kritick\u00FDch situac\u00ED mal\u00FDch a st\u0159edn\u00EDch podnik\u016F a projekce jejich strategick\u00E9ho \u0159e\u0161en\u00ED" . "0"^^ . "3"^^ . . . . . "0"^^ . "Neuvedeno."@en . . "Marketing research, audit and monitoring of critical situations of SME\u00B4s and the projection of a strategic solution"@en . . . .