"2007-01-01+01:00"^^ . "Market orientation" . . . "1"^^ . . . "http://www.isvav.cz/projectDetail.do?rowId=GA402/07/1493"^^ . "0"^^ . . "GA402/07/1493" . "38"^^ . . "38"^^ . . "Market orientation; Hi-Tech Firms; Barriers to implementing; Competitive advantage"@en . . "."@en . "2009-12-31+01:00"^^ . " Barriers to implementing" . " Hi-Tech Firms" . . . . . . "C\u00EDlem studie byla anal\u00FDza vn\u00EDm\u00E1n\u00ED tr\u017En\u00ED orientace podnik\u016F a firemn\u00ED kultury a jejich dopady na podnikov\u00FD v\u00FDkon. Hlavn\u00EDmi v\u00FDsledky jsou publikovan\u00E9 prezentace na mnoha konferenc\u00EDcih a n\u011Bkolik \u010Dl\u00E1nk\u016F v odborn\u00FDch \u010Dasopisech zam\u011B\u0159en\u00FDch na marketing."@cs . . "This project is focused on the problems of market orientation, which is one of the main trends of marketing nowadays. The market orientation has been investigated in the research teams especially at the universities in Australia, New Zealand, USA and Northern European countries during last years. Market orientation is very important and topical, because of its influence on the company results. The topic of the project is the orientation to the research of implementation of market orientation in hi-tech firms. The part of the project is to make theoretical research and also to make practical research in some chosen companies. The gained information will be not focused only on theoretical field but also on practical application. The practical application will be done by preparation of special workshop for business sphere. There specialists from companies would get acquainted with the main research results. This project helps companies to well implement market orientation."@en . . "2015-01-22+01:00"^^ . "V\u00FDzkum implementace tr\u017En\u00ED orientace u hi-tech firem" . "2009-04-22+02:00"^^ . . "N\u00E1vrh projektu je zam\u011B\u0159en na problematiku tr\u017En\u00ED orientace, kter\u00E1 je v sou\u010Dasn\u00E9 dob\u011B jedn\u00EDm z hlavn\u00EDch trend\u016F oblasti marketingu \u0159e\u0161en\u00FDch t\u00FDmy p\u0159edev\u0161\u00EDm na univerzit\u00E1ch v Austr\u00E1lii, Nov\u00E9m Z\u00E9landu, Spojen\u00FDch st\u00E1tech a seversk\u00FDch Evropsk\u00FDch st\u00E1tech. Aktu\u00E1lnost tohoto t\u00E9matu je d\u00E1na tak\u00E9 t\u00EDm, \u017Ee mnoh\u00E9 studie prok\u00E1zaly vliv tr\u017En\u00ED orientace na v\u00FDsledky podnik\u00E1n\u00ED. T\u00E9ma navrhovan\u00E9ho projektu je orientov\u00E1no na v\u00FDzkum implementace tr\u017En\u00ED orientace v hi-tech firm\u00E1ch. Sou\u010D\u00E1st\u00ED navrhovan\u00E9ho projektu je vyjma proveden\u00ED teoretick\u00E9ho v\u00FDzkumu, tak\u00E9 z\u00EDsk\u00E1n\u00ED praktick\u00FDch poznatk\u016F od dan\u00FDch spole\u010Dnost\u00ED. Z\u00EDskan\u00E9 informace budou zam\u011B\u0159eny nejen teoretick\u00FDm sm\u011Brem, ale d\u016Fraz je kladen tak\u00E9 na praktickou aplikaci. V navrhovan\u00E9m projektu je tento prvek zohledn\u011Bn prost\u0159ednictv\u00EDm uspo\u0159\u00E1d\u00E1n\u00ED odborn\u00E9ho semin\u00E1\u0159e ur\u010Den\u00E9ho pro podnikatelskou sf\u00E9ru, na kter\u00E9m by byli odborn\u00EDci z praxe sezn\u00E1meni s hlavn\u00EDmi v\u00FDsledky v\u00FDzkumu. Projekt pom\u016F\u017Ee podnik\u016Fm vhodn\u011B implementovat tr\u017En\u00ED orientaci." . . "Research on implementation of market orientation in Hi-Tech Firms"@en . . "0"^^ .