"The exact methods are more or less known to the managers in the Czech Republic. Nevertheless they usually do not know how to use these tools of management to their profit. This situation very often results from the ways of the presentation of thesemethods in the courses, and from the literature resources available in the Czech Republic. There is still missing the appropriate tool containing the survey of exact approaches and effective methods in marketing and management on the Czech book marketthat includes the specific conditions of the economic transformation on the limited domestic market. The proposed project intend to ascertain the actual situation in this field in the Czech Republic, to find and describe the situation in using models,methods and effective approaches in Czech firms, and to compare this situation with the developed foreign economics on the basis of accessible data using the existing contacts of the proposer's institution (Austria, Germany, Great Britain, USA). Further,"@en . "The main aim of the project was to ascertain the actual situation, experience, and limitations in using models and quantitative methods in Czech firms. Further, on the base of this research the identification of the possibilities for the effective applic"@en . . . . "2009-01-15+01:00"^^ . . . . . . . "10"^^ . "10"^^ . . . "V\u00FDzkum mo\u017Enost\u00ED efektivn\u00ED aplikace jednoduch\u00FDch exaktn\u00EDch metod v logistick\u00E9m managementu a marketing managementu \u010Desk\u00FDch podnik\u016F" . . . "GA402/03/0668" . "0"^^ . "1"^^ . "Hlavn\u00EDm c\u00EDlem projektu bylo proveden\u00ED \u0161et\u0159en\u00ED o st\u00E1vaj\u00EDc\u00EDm stavu, zku\u0161enostech a limituj\u00EDc\u00EDch faktorech ve vyu\u017E\u00EDv\u00E1n\u00ED kvantitativn\u00EDch metod v\u00A0praxi \u010Desk\u00FDch podnik\u016F a na jeho z\u00E1klad\u011B n\u00E1sledn\u00E1 identifikace mo\u017Enost\u00ED pro efektivn\u00ED aplikace t\u011Bchto metod v\u00A0mana"@cs . "Exaktn\u00ED metody se do jist\u00E9 m\u00EDry dostaly do pov\u011Bdom\u00ED i praxe \u0159ady na\u0161ich podnik\u016F, kter\u00E9 v\u0161ak \u010Dasto neum\u00ED tyto n\u00E1stroje managementu \u00FA\u010Dinn\u011B vyu\u017E\u00EDvat. \u010Casto to vypl\u00FDv\u00E1 ze zp\u016Fsobu prezentace t\u011Bchto metod v r\u016Fzn\u00FDch kurzech, ale i z literatury, kter\u00E1 je v \u010Cesk\u00E9republice k dispozici. \u0158\u00EDd\u00EDc\u00EDm pracovn\u00EDk\u016Fm v podnic\u00EDch dosud nen\u00ED u n\u00E1s k dispozici \u00FA\u010Dinn\u00E1 pom\u016Fcka s p\u0159ehledem exaktn\u00EDch p\u0159\u00EDstup\u016F a racion\u00E1ln\u00EDch postup\u016F pou\u017Eiteln\u00FDch v managementu a marketingu firem, postihuj\u00EDc\u00ED specifick\u00E9 transforma\u010Dn\u00ED podm\u00EDnkyekonomiky s omezen\u00FDm dom\u00E1c\u00EDm trhem. V r\u00E1mci navrhovan\u00E9ho projektu se po\u010D\u00EDt\u00E1 se zmapov\u00E1n\u00EDm a sondou stavu vyu\u017E\u00EDv\u00E1n\u00ED model\u016F, metod a racion\u00E1ln\u00EDch postup\u016F ve firm\u00E1ch v \u010CR a srovn\u00E1n\u00ED tohoto stavu s vysp\u011Bl\u00FDmi zahrani\u010Dn\u00EDmi ekonomikami v r\u00E1mci dostupn\u00FDch \u00FAdaj\u016Fs mo\u017Enost\u00ED vyu\u017Eit\u00ED existuj\u00EDc\u00EDch kontakt\u016F pracovi\u0161t\u011B navrhovatele (Rakousko, N\u011Bmecko, Velk\u00E1 Brit\u00E1nie, USA). D\u00E1le se p\u0159edpokl\u00E1d\u00E1 n\u00E1vrh, resp. uzp\u016Fsoben\u00ED vybran\u00FDch metod pro praktick\u00E9 pou\u017Eit\u00ED, v\u010Detn\u011B n\u00E1vrhu, v\u00FDvoje a implementace znalostn\u00EDho syst\u00E9mu, kter\u00FD" . . . . "Neuvedeno."@en . . . "0"^^ . . "http://www.isvav.cz/projectDetail.do?rowId=GA402/03/0668"^^ . "Research of the effective application of simply exact methods in the logistics management and marketing management of Czech enterprises"@en . .