"Understanding the public opinion process in conditions of accelerating social changes is of ever greater urgency. We conceive public opinion as a process and thus as the outcome of discursive processes at three levels: the individual, the group and the society-wide. The role of the group level in this process has yet to be empirically explained therefore social groups are the main research units. The groups have a dual nature: they are both the environment in which individual opinion is formed and they are also an actor in the formation of collective public opinion. It has been shown that people are involved in the public opinion process in different ways, so we assume that the role of particular groups varies, too. The manifest form of public opinion as a social and a political force is therefore influenced by differences between the groups. The structure and dynamics of group involvement in the public opinion process are examined using the opinion leadership concept and the agenda-setting theory; the main research method is a panel study of groups formed around the opinion leaders."@en . . "GA13-10320S" . "Porozum\u011Bt procesu ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED je v situaci zrychluj\u00EDc\u00EDch se spole\u010Densk\u00FDch zm\u011Bn st\u00E1le nal\u00E9hav\u011Bj\u0161\u00ED. Ve\u0159ejn\u00E9 m\u00EDn\u011Bn\u00ED je v tomto projektu poj\u00EDm\u00E1no jako proces, tedy jako v\u00FDsledek diskurzivn\u00EDch proces\u016F t\u0159\u00ED \u00FArovn\u00ED: individu\u00E1ln\u00ED, skupinov\u00E9 a celospole\u010Densk\u00E9. Role skupinov\u00E9 \u00FArovn\u011B v procesu ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED z\u016Fst\u00E1v\u00E1 prozat\u00EDm empiricky neobjasn\u011Bna, proto jsou \u00FAst\u0159edn\u00ED v\u00FDzkumnou jednotkou v na\u0161em p\u0159\u00EDpad\u011B soci\u00E1ln\u00ED skupiny. Skupiny maj\u00ED dvoj\u00ED povahu: jsou jednak prost\u0159ed\u00EDm, ve kter\u00E9m jsou formov\u00E1na individu\u00E1ln\u00ED m\u00EDn\u011Bn\u00ED, a z\u00E1rove\u0148 akt\u00E9rem utv\u00E1\u0159en\u00ED kolektivn\u00EDho ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED. Podobn\u011B, jako se ji\u017E prok\u00E1zalo, \u017Ee do procesu ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED se nezapojuj\u00ED stejn\u00FDm zp\u016Fsobem v\u0161ichni lid\u00E9, p\u0159edpokl\u00E1d\u00E1me, \u017Ee je rozd\u00EDln\u00E1 i role r\u016Fzn\u00FDch skupin. P\u0159\u00EDpadn\u00E1 projeven\u00E1 podoba ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED jako soci\u00E1ln\u00ED a politick\u00E9 s\u00EDly je tud\u00ED\u017E ovlivn\u011Bna odli\u0161nostmi mezi skupinami. Struktura a dynamika zapojov\u00E1n\u00ED skupin do procesu ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED budou zkoum\u00E1ny s vyu\u017Eit\u00EDm konceptu n\u00E1zorov\u00E9ho v\u016Fdcovstv\u00ED a teorie agenda-setting, hlavn\u00ED v\u00FDzkumnou metodou bude panelov\u00E9 \u0161et\u0159en\u00ED na skupin\u00E1ch formovan\u00FDch kolem n\u00E1zorov\u00FDch v\u016Fdc\u016F." . . "Understanding of Intergroup Differences in the Discursive Processes of Public Opinion"@en . "public opinion, collective opinion, the public opinion process, opinion leaders, agenda-setting"@en . . " opinion leaders" . . "0"^^ . " collective opinion" . . " the public opinion process" . . . "public opinion" . . . "V\u00FDznam diferenc\u00ED mezi skupinami v diskurzivn\u00EDch procesech ve\u0159ejn\u00E9ho m\u00EDn\u011Bn\u00ED" . . "2015-04-23+02:00"^^ . "1"^^ . . "2013-02-01+01:00"^^ . . . . "http://www.isvav.cz/projectDetail.do?rowId=GA13-10320S"^^ . . . "2014-03-31+02:00"^^ . . "0"^^ . "4"^^ . "4"^^ . "2015-12-31+01:00"^^ .