. . "Cognitive Matrix and their Dynamic Changes"@en . "Neuvedeno."@en . "0"^^ . . "980"^^ . "0"^^ . "Z\u00E1kladn\u00ED a aplikovan\u00FD v\u00FDzkum p\u0159edkl\u00E1dan\u00E9ho projektu je multioborov\u011B zam\u011B\u0159en na oblast kognitivn\u00EDch map. Kognitivn\u00ED mapy jsou dynamickou sou\u010D\u00E1st\u00ED lidsk\u00E9ho emotivn\u00EDho vn\u00EDm\u00E1n\u00ED (a to sou\u010Dasn\u011B jejich uv\u011Bdomovanou i neuv\u011Bdomovanou) a pod\u00EDlej\u00ED se na motivacik\u00A0rozhodov\u00E1n\u00ED a vytv\u00E1\u0159en\u00ED nebo zm\u011Bn\u011B postoj\u016F. Jsou sou\u010D\u00E1st\u00ED na\u0161\u00ED reflexe fyzick\u00E9ho sv\u011Bta. Byly vyty\u010Deny t\u0159i z\u00E1kladn\u00ED c\u00EDle v\u00FDzkumu: v\u00FDvoj a prohlouben\u00ED metodologie v\u00FDzkumu kognitivn\u00EDch map v\u00A0\u010Cesk\u00E9 republice, prohlouben\u00ED znalosti a popisu jejich statick\u00E9 adynamick\u00E9 struktury a jejich r\u016Fzn\u00E9 dimenze ve vybran\u00FDch oblastech: kognitivn\u011B - psychologick\u00E9, environment\u00E1ln\u00ED, v\u00A0informa\u010Dn\u00EDch technologi\u00EDch a v\u00A0cestovn\u00EDm ruchu. Aplikovan\u00FD v\u00FDzkum bude zam\u011B\u0159en na vytv\u00E1\u0159en\u00ED, ovliv\u0148ov\u00E1n\u00ED a zm\u011Bny kognitivn\u00EDch mapv\u00A0cestovn\u00EDm ruchu (n\u00E1v\u0161t\u011Bvn\u00EDci, rezidenti, proces vzd\u011Bl\u00E1v\u00E1n\u00ED), zejm\u00E9na na ov\u011B\u0159ov\u00E1n\u00ED relac\u00ED a jev\u016F: odraz genia loci p\u0159\u00EDrodn\u00ED a kulturn\u00ED krajiny, s\u00EDdla, m\u00EDsta, pro\u017Eitku, zku\u0161enosti v kognitivn\u00EDch map\u00E1ch, konstrukce kognitivn\u00EDch map a motivace cestovat,"@cs . . "The research is oriented to the field of cognitive maps where a great attention is paid to basic and applied research. Cognitive maps as dynamic schemes inside our emotional thinking (inside our mind both conscious and unconscious) participate onmotivation to decision making, creating and changing attitudes. They are parts of our reflection of physical world. Research purpose covers three basic levels: development of methodology of research of cognitive maps, deeper knowledge and description oftheir static and dynamic structure and their different dimension in chosen fields: cognitive-psychological, environmental, psycho-linguistic, in informatics and tourism. In practical application the research will be oriented on creating, influencing andmodification of cognitive maps in tourism (visitors, residents, education process). Chosen analysed practical relations: reflection of the genius loci of the landscape in cognitive maps, personal construction of cognitive maps and tourist motivation,"@en . "1"^^ . . . "17"^^ . . . . "980"^^ . "17"^^ . . "Kognitivn\u00ED matrice a jejich dynamick\u00E9 zm\u011Bny"@cs .