. "9"^^ . "Corporate image as a reflection in the mind of and individual"@en . "0"^^ . "9"^^ . "637"^^ . . . . . "1"^^ . . "Navrhovan\u00FD projekt je zam\u011B\u0159en na hlub\u0161\u00ED anal\u00FDzu image firmy jako obrazu ve v\u011Bdom\u00ED jednotlivce a zji\u0161t\u011Bn\u00ED validity metod pou\u017E\u00EDvan\u00FDch k v\u00FDzkumu image. C\u00EDlem navrhovan\u00E9ho projektu je: - pou\u017E\u00EDt rozmanit\u00E9 metody (kvalitativn\u00ED i kvantitativn\u00ED) ke zji\u0161t\u011Bn\u00ED image n\u011Bkolika dostate\u010Dn\u011B zn\u00E1m\u00FDch firem z oblasti slu\u017Eeb a porovnat zji\u0161t\u011Bn\u00FD obraz t\u011Bchto firem ve v\u011Bdom\u00ED respondent\u016F z hlediska obsahu a struktury - zhodnotit p\u0159\u00EDnos, specifika a eventu\u00E1ln\u00ED omezen\u00ED jednotliv\u00FDch metod anal\u00FDzy image."@cs . . "1"^^ . "Proposed project is focused on deeper analysis of the corporate image in the mind of an individual and on the assessing of the validity of methods used for analysis of image. The project\u00B4s objectives are: - to use a number of different methods (both qualitative and qualitative) to assess image of several sufficiently known companies from the service sector and to compare their representation in the mind of respondents from the content and structure point of view, - to assess the contribution, characteristics and limitations (if any) of individual research approaches."@en . "Image firmy jako obraz ve v\u011Bdom\u00ED jednotlivce"@cs . . "Neuvedeno."@en . . "445"^^ .