. "1"^^ . "1"^^ . "The aim of this research is to explore the impact of tax legislation and corporate foundations on the relationship between corporate charity and advertising in the Czech Republic using the panel data econometric methods. We claim that the legislationguiding corporate charity (deductions of donations) in the Czech Republic is too complicated resulting in corporations not attempting to use the advantages they may get from corporate giving but preferring an easier option to donate, namelyadvertising/sponsoring. The proposed study is a unique empirical work exploring topics of increasing importance in transition countries generally, the Czech Republic including. There has not been any similar study performed in this area, one of thereasons is the serious lack of data on giving. We want to fill in this gap by collecting our own data set on corporate giving and estimating the proposed hypotheses. The results of our research will help to better understand and possibly imporove the"@en . . . "\"Cie\u013Eom tohto projektu je presk\u00FAmanie vz\u0165ahu medzi podnikov\u00FDm darcovstvom a reklamou/sponzoringom v \u010Ceskej Republike a faktorov, ktor\u00E9 tento vz\u0165ah ovplyv\u0148uj\u00FA pou\u017Eit\u00EDm ekonometrick\u00FDch met\u00F3d panelov\u00FDch d\u00E1t. Konkr\u00E9tne sa chceme zamera\u0165 na vplyv da\u0148ovejlegislat\u00EDvy a podnikov\u00FDch nad\u00E1cii. Tvrd\u00EDme, \u017Ee \u010Desk\u00E1 da\u0148ov\u00E1 legislat\u00EDva v\u0161eobecne, a teda aj \u010Dasti t\u00FDkaj\u00FAce sa podnikov\u00E9ho darcovstva, je pr\u00EDli\u0161 komplikovan\u00E1, \u010Do sp\u00F4sobuje, \u017Ee podniky nie s\u00FA ochotn\u00E9 zis\u0165ova\u0165 podmienky pre darcovstvo a preferuj\u00FA \u00FA\u010Dtovne ada\u0148ovo jednoduch\u0161\u00ED sp\u00F4sob \"\"darovania\"\", \u010Di\u017Ee sponzoring/reklamu. Podnikov\u00E9 darcovstvo, nad\u00E1cie a da\u0148ov\u00E9 v\u00FDhody sa st\u00E1vaj\u00FA st\u00E1le v\u00FDznamnej\u0161\u00EDmi t\u00E9mami v tranzit\u00EDvnych krajin\u00E1ch, \u010Cesk\u00FA Republiku nevyn\u00EDmaj\u00FAc, napriek tomu tieto t\u00E9my e\u0161te neboli vtranzit\u00EDvnych krajin\u00E1ch presk\u00FAman\u00E9. Jedn\u00FDm z hlavn\u00FDch d\u00F4vodov ch\u00FDbaj\u00FAceho v\u00FDskumu tejto oblasti je nedostatok d\u00E1t o podnikovom darcovstve. Cie\u013Eom n\u00E1\u0161ho projektu je doplni\u0165 tieto d\u00E1ta vlastn\u00FDm prieskumom a overi\u0165 platnos\u0165 navrhovan\u00FDch hypot\u00E9z. V\u00FDsledky\""@cs . . . . . . "1"^^ . "Corporate charity giving, advertising and taxes in the Czech Republic"@en . "Neuvedeno."@en . "Vz\u0165ah medzi podnikov\u00FDm darcovstvom, reklamou a da\u0148ovou legislat\u00EDvou v \u010Ceskej Republike"@cs . "130"^^ . . "130"^^ . "0"^^ . "0"^^ .