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Statements

Subject Item
n2:RIV%2F70883521%3A28150%2F14%3A43872055%21RIV15-MSM-28150___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient’s mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts can be scaled and how the level of explicitness relates to promoting various categories of products. Advert recipients have wide-ranging experiences of perceiving other texts. When these experiences become the basis of perceiving advert messages, we speak of intertextuality operating as a discourse strategy. This paper studies multigeneric intertextuality in printed advertising, i.e. delivering an advert message through a register or text-form typical of other genres, for which discourse analysis and the genre studies perspective are adapted. From the cognitive linguistics perspective, it focuses on how the experience becomes the basis of building an emotive and attitudinal layer of meaning via exploring the recipient’s mental space. The article studies cues signalling intertextual processing, specifically cues of socially determined discourses such as cooking recipes, warning signs, computer-mediated communication, scientific discussions or travel brochures, which may function as mental space inducing cues in the collected adverts. It also deals with how intertextuality in adverts can be scaled and how the level of explicitness relates to promoting various categories of products.
dcterms:title
Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective
skos:prefLabel
Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective Multigeneric Intertextuality in Advertising: Discourse Strategy from a Cognitive Perspective
skos:notation
RIV/70883521:28150/14:43872055!RIV15-MSM-28150___
n4:aktivita
n17:V
n4:aktivity
V
n4:cisloPeriodika
1
n4:dodaniDat
n8:2015
n4:domaciTvurceVysledku
n18:4866169
n4:druhVysledku
n10:J
n4:duvernostUdaju
n13:S
n4:entitaPredkladatele
n5:predkladatel
n4:idSjednocenehoVysledku
30999
n4:idVysledku
RIV/70883521:28150/14:43872055
n4:jazykVysledku
n6:eng
n4:klicovaSlova
low-involvement products; mental space; textual cue; intertextuality; genre; discourse strategy; advertising discourse
n4:klicoveSlovo
n7:intertextuality n7:textual%20cue n7:discourse%20strategy n7:genre n7:low-involvement%20products n7:advertising%20discourse n7:mental%20space
n4:kodStatuVydavatele
SK - Slovenská republika
n4:kontrolniKodProRIV
[DCCCF3B0D711]
n4:nazevZdroje
Topics in Linguistics
n4:obor
n16:AI
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n8:2014
n4:svazekPeriodika
13
n4:tvurceVysledku
Nemčoková, Katarína
s:issn
1337-7590
s:numberOfPages
9
n15:doi
10.2478/topling-2014-0006
n11:organizacniJednotka
28150