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Statements

Subject Item
n2:RIV%2F70883521%3A28150%2F11%3A43865445%21RIV12-MSM-28150___
rdf:type
skos:Concept n8:Vysledek
dcterms:description
This paper offers an analysis of printed advertisements that employ a discourse strategy of storytelling in their body copies. Stories are a rich source of positive imagination-enhancing material. Due to space limitations of ads, presented stories rarely contain detailed plot-lines or developed characters. This paper maps the employment of time-sequencing, characters and location as story-telling cues. Details of their incorporation are noted and related to the types of stories and preferred advertising strategies. This paper offers an analysis of printed advertisements that employ a discourse strategy of storytelling in their body copies. Stories are a rich source of positive imagination-enhancing material. Due to space limitations of ads, presented stories rarely contain detailed plot-lines or developed characters. This paper maps the employment of time-sequencing, characters and location as story-telling cues. Details of their incorporation are noted and related to the types of stories and preferred advertising strategies.
dcterms:title
Storytelling as a discourse strategy in printed advertising Storytelling as a discourse strategy in printed advertising
skos:prefLabel
Storytelling as a discourse strategy in printed advertising Storytelling as a discourse strategy in printed advertising
skos:notation
RIV/70883521:28150/11:43865445!RIV12-MSM-28150___
n8:predkladatel
n21:orjk%3A28150
n3:aktivita
n17:V
n3:aktivity
V
n3:dodaniDat
n20:2012
n3:domaciTvurceVysledku
n7:4866169
n3:druhVysledku
n13:D
n3:duvernostUdaju
n19:S
n3:entitaPredkladatele
n16:predkladatel
n3:idSjednocenehoVysledku
232454
n3:idVysledku
RIV/70883521:28150/11:43865445
n3:jazykVysledku
n9:eng
n3:klicovaSlova
printed advertising, discourse strategy, narrative, text worlds, mental space, advertising cues
n3:klicoveSlovo
n4:mental%20space n4:advertising%20cues n4:discourse%20strategy n4:narrative n4:printed%20advertising n4:text%20worlds
n3:kontrolniKodProRIV
[7989FB8390F3]
n3:mistoKonaniAkce
Zlín
n3:mistoVydani
Zlín
n3:nazevZdroje
Theories and Practice
n3:obor
n18:AI
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n20:2011
n3:tvurceVysledku
Nemčoková, Katarína
n3:typAkce
n10:WRD
n3:wos
000299968500011
n3:zahajeniAkce
2010-09-07+02:00
s:numberOfPages
10
n12:hasPublisher
Univerzita Tomáše Bati ve Zlíně
n5:isbn
978-80-7454-089-9
n14:organizacniJednotka
28150