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Statements

Subject Item
n2:RIV%2F70883521%3A28130%2F14%3A43872272%21RIV15-MSM-28130___
rdf:type
skos:Concept n17:Vysledek
dcterms:description
With the growing service sector is growing competition and market saturation and thus arises the need for effective marketing management in the tertiary sector. The main objective of this specialized publication is based on research theoretical bases of secondary data sources and primary results of the survey in the Czech environment (implemented on 231 service providers) to construct a model of effective marketing plan settings. Marketing planning is envisaged as a continuous proces. At the beginning it is necessary to define the mission of the company and then, based on the analysis, create marketing strategy (aims, specific timing and budget marketing tools). Special attention is paid to marketing communications and the use of emotions in their efect due to the characteristics of services. With the growing service sector is growing competition and market saturation and thus arises the need for effective marketing management in the tertiary sector. The main objective of this specialized publication is based on research theoretical bases of secondary data sources and primary results of the survey in the Czech environment (implemented on 231 service providers) to construct a model of effective marketing plan settings. Marketing planning is envisaged as a continuous proces. At the beginning it is necessary to define the mission of the company and then, based on the analysis, create marketing strategy (aims, specific timing and budget marketing tools). Special attention is paid to marketing communications and the use of emotions in their efect due to the characteristics of services.
dcterms:title
Marketing services. Opportunities and Limits of the Implementation in Czech Firms Marketing services. Opportunities and Limits of the Implementation in Czech Firms
skos:prefLabel
Marketing services. Opportunities and Limits of the Implementation in Czech Firms Marketing services. Opportunities and Limits of the Implementation in Czech Firms
skos:notation
RIV/70883521:28130/14:43872272!RIV15-MSM-28130___
n3:aktivita
n18:V
n3:aktivity
V
n3:dodaniDat
n6:2015
n3:domaciTvurceVysledku
n9:1384570
n3:druhVysledku
n12:B
n3:duvernostUdaju
n10:S
n3:entitaPredkladatele
n4:predkladatel
n3:idSjednocenehoVysledku
27446
n3:idVysledku
RIV/70883521:28130/14:43872272
n3:jazykVysledku
n15:eng
n3:klicovaSlova
tercionary sector; services; implementation; marketing services
n3:klicoveSlovo
n8:tercionary%20sector n8:marketing%20services n8:services n8:implementation
n3:kontrolniKodProRIV
[57EE0E4B1CE4]
n3:mistoVydani
Zlín
n3:nazevEdiceCisloSvazku
neuveden
n3:nazevZdroje
Marketing services. Opportunities and Limits of the Implementation in Czech Firms
n3:obor
n16:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetStranKnihy
104
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n6:2014
n3:tvurceVysledku
Juříková, Martina
s:numberOfPages
104
n13:hasPublisher
VeRBuM
n14:isbn
978-80-87500-61-3
n11:organizacniJednotka
28130