This HTML5 document contains 41 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
dctermshttp://purl.org/dc/terms/
n18http://localhost/temp/predkladatel/
n13http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n15http://linked.opendata.cz/resource/domain/vavai/subjekt/
n14http://linked.opendata.cz/ontology/domain/vavai/
shttp://schema.org/
skoshttp://www.w3.org/2004/02/skos/core#
n3http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n8http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n17http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n12http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n4http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n7http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n11http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n6http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F70883521%3A28130%2F13%3A43870625%21RIV14-MSM-28130___/
n16http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F70883521%3A28130%2F13%3A43870625%21RIV14-MSM-28130___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
This research demonstrates the relationship between the brand engagement, depending on the structure of values and level of self-esteem in adolescents. The research methods was used: Rosenberg´s Self-esteem Scale Rosenberg,1965), Portrait Values Questionnaire (Schwartz, 1992, 1994, 1999), Brand engagement (Sprott, Czellar, Spangenberg, 2009). The final outcomes showed differences, as well as a certain correlation between the values, which are attributed to adolescents, and engagement attributed to brand. Cultural values are identified as influential factors for the brand engagement perception of the importance of adolescents depending on their level of self-esteem. Research shows the importance of recognition of the values for understanding and foresight of relations between values and attitudes towards brands, which reflect both their behavior and their social experience. The result provides recommendations for marketing communication to easier identification of compatible and antagonistic values, which adolescents associate with a brand. This research demonstrates the relationship between the brand engagement, depending on the structure of values and level of self-esteem in adolescents. The research methods was used: Rosenberg´s Self-esteem Scale Rosenberg,1965), Portrait Values Questionnaire (Schwartz, 1992, 1994, 1999), Brand engagement (Sprott, Czellar, Spangenberg, 2009). The final outcomes showed differences, as well as a certain correlation between the values, which are attributed to adolescents, and engagement attributed to brand. Cultural values are identified as influential factors for the brand engagement perception of the importance of adolescents depending on their level of self-esteem. Research shows the importance of recognition of the values for understanding and foresight of relations between values and attitudes towards brands, which reflect both their behavior and their social experience. The result provides recommendations for marketing communication to easier identification of compatible and antagonistic values, which adolescents associate with a brand.
dcterms:title
Impact of value structure on brand engagement depending on degree of self-esteem of adolescents Impact of value structure on brand engagement depending on degree of self-esteem of adolescents
skos:prefLabel
Impact of value structure on brand engagement depending on degree of self-esteem of adolescents Impact of value structure on brand engagement depending on degree of self-esteem of adolescents
skos:notation
RIV/70883521:28130/13:43870625!RIV14-MSM-28130___
n14:predkladatel
n15:orjk%3A28130
n3:aktivita
n4:V
n3:aktivity
V
n3:cisloPeriodika
4
n3:dodaniDat
n16:2014
n3:domaciTvurceVysledku
n13:9329897 n13:1549383
n3:druhVysledku
n7:J
n3:duvernostUdaju
n17:S
n3:entitaPredkladatele
n6:predkladatel
n3:idSjednocenehoVysledku
79085
n3:idVysledku
RIV/70883521:28130/13:43870625
n3:jazykVysledku
n12:eng
n3:klicovaSlova
Brands Engagement, Portrait Values, Self-Esteem, Adolescents
n3:klicoveSlovo
n8:Adolescents n8:Self-Esteem n8:Brands%20Engagement n8:Portrait%20Values
n3:kodStatuVydavatele
MA - Marocké království
n3:kontrolniKodProRIV
[A8A1E3F2AE5D]
n3:nazevZdroje
International Journal of Innovation and Applied Studies
n3:obor
n11:AJ
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n16:2013
n3:svazekPeriodika
3
n3:tvurceVysledku
Džupina, Milan Šramová, Blandína Jurášková, Olga
s:issn
2028-9324
s:numberOfPages
10
n18:organizacniJednotka
28130