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Statements

Subject Item
n2:RIV%2F70883521%3A28130%2F13%3A43870608%21RIV14-MSM-28130___
rdf:type
n5:Vysledek skos:Concept
rdfs:seeAlso
http://www.wseas.org
dcterms:description
Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services. Marketing management and marketing activities are essential during economic crisis since they can substantially increase the competitiveness and prosperity of companies. This work presents the outcomes of a marketing research carried out with 89 service providers in the Czech Republic. The aim of this contribution is to conduct a partial primary investigation in order to determine the degree of impact of the economic crisis on economic performance of service providers and on their marketing management. The investigation is a part of a long-term research of the authors, which monitors the implementation of marketing in services.
dcterms:title
Changes in Marketing Management of Czech Services Firms in Economic Recession Changes in Marketing Management of Czech Services Firms in Economic Recession
skos:prefLabel
Changes in Marketing Management of Czech Services Firms in Economic Recession Changes in Marketing Management of Czech Services Firms in Economic Recession
skos:notation
RIV/70883521:28130/13:43870608!RIV14-MSM-28130___
n5:predkladatel
n15:orjk%3A28130
n3:aktivita
n9:V
n3:aktivity
V
n3:dodaniDat
n4:2014
n3:domaciTvurceVysledku
n7:1384570 n7:9329897 n7:3895491
n3:druhVysledku
n19:D
n3:duvernostUdaju
n14:S
n3:entitaPredkladatele
n21:predkladatel
n3:idSjednocenehoVysledku
64927
n3:idVysledku
RIV/70883521:28130/13:43870608
n3:jazykVysledku
n18:eng
n3:klicovaSlova
marketing, management, economic crisis, sector, GDP, services, marketing in services
n3:klicoveSlovo
n12:GDP n12:sector n12:services n12:marketing n12:economic%20crisis n12:marketing%20in%20services n12:management
n3:kontrolniKodProRIV
[568AEE6FBBEB]
n3:mistoKonaniAkce
Athens, Greece
n3:mistoVydani
Athens, Greece
n3:nazevZdroje
Proceedings of 1st International Conference on Perpetual Education
n3:obor
n10:AH
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n4:2013
n3:tvurceVysledku
Jurášková, Olga Kocourek, Josef Juříková, Martina
n3:typAkce
n22:WRD
n3:zahajeniAkce
2013-05-14+02:00
s:issn
2227-4618
s:numberOfPages
6
n17:hasPublisher
WSEAS Press
n6:isbn
978-1-61804-187-6
n13:organizacniJednotka
28130