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Statements

Subject Item
n2:RIV%2F70883521%3A28130%2F13%3A43870547%21RIV14-MSM-28130___
rdf:type
n8:Vysledek skos:Concept
dcterms:description
The role of culture in society can be seen from a purely pragmatic positions: The relationship of people to culture and cultural products is of a marketing nature. The essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group has some buying motivations, but it can also have some barriers (of time, information, space, or even will) of their consumption. Thus, marketing research plays a key role in marketing because it can help to solve some of these problems. This study comments on the results of two marketing researches of the Czech Republic inhabitants’ relationship to art and cultural products. The role of culture in society can be seen from a purely pragmatic positions: The relationship of people to culture and cultural products is of a marketing nature. The essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group has some buying motivations, but it can also have some barriers (of time, information, space, or even will) of their consumption. Thus, marketing research plays a key role in marketing because it can help to solve some of these problems. This study comments on the results of two marketing researches of the Czech Republic inhabitants’ relationship to art and cultural products.
dcterms:title
The Demographic Segmentation in Arts Marketing The Demographic Segmentation in Arts Marketing
skos:prefLabel
The Demographic Segmentation in Arts Marketing The Demographic Segmentation in Arts Marketing
skos:notation
RIV/70883521:28130/13:43870547!RIV14-MSM-28130___
n8:predkladatel
n9:orjk%3A28130
n3:aktivita
n15:I
n3:aktivity
I
n3:dodaniDat
n4:2014
n3:domaciTvurceVysledku
n16:4151631
n3:druhVysledku
n11:D
n3:duvernostUdaju
n21:S
n3:entitaPredkladatele
n17:predkladatel
n3:idSjednocenehoVysledku
68320
n3:idVysledku
RIV/70883521:28130/13:43870547
n3:jazykVysledku
n10:eng
n3:klicovaSlova
culture, art, theatre, cinema, movie, museum, fine arts, gallery, marketing, marketing communication, marketing research, segmentation
n3:klicoveSlovo
n5:art n5:gallery n5:marketing%20research n5:fine%20arts n5:culture n5:museum n5:theatre n5:marketing%20communication n5:marketing n5:cinema n5:movie n5:segmentation
n3:kontrolniKodProRIV
[52408448ABF2]
n3:mistoKonaniAkce
Žilina
n3:mistoVydani
Žilina
n3:nazevZdroje
Proceedings in Scientific Conference. The 1st International Virtual Scientific Conference
n3:obor
n14:AO
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n4:2013
n3:tvurceVysledku
Bačuvčík, Radim
n3:typAkce
n20:WRD
n3:zahajeniAkce
2013-06-10+02:00
s:issn
1339-3561
s:numberOfPages
7
n7:hasPublisher
EDIS - Publishing Institution of the University of Zilina
n19:isbn
978-80-554-0726-5
n13:organizacniJednotka
28130