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Statements

Subject Item
n2:RIV%2F70883521%3A28130%2F13%3A43870545%21RIV14-MSM-28130___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products. Although we often consider culture to have something to do with the spiritual side of a man and that it has a power to elevate him or her to higher levels of his or her own perfection, we can also think about the role of culture in society from a purely pragmatic position that the relationship of people to culture and cultural products is of a marketing nature, as the essence of marketing is a connection between the product and its target groups, in other words, between sellers and buyers. Every product, whether commercial or non-commercial, is interesting for any (albeit small) target group. Every target group not only has buying motivations, but it can also have some barriers to the product’s consumption such as a barrier of time, information, space, or even of a will. Thus, marketing research plays a significant role in marketing as it can help to solve some of these problems. This study comments on the results of two marketing studies on the Czech Republic inhabitants’ relationship to art and cultural products.
dcterms:title
Demographic an Behavioral Segmentation in Arts Marketing Demographic an Behavioral Segmentation in Arts Marketing
skos:prefLabel
Demographic an Behavioral Segmentation in Arts Marketing Demographic an Behavioral Segmentation in Arts Marketing
skos:notation
RIV/70883521:28130/13:43870545!RIV14-MSM-28130___
n9:predkladatel
n10:orjk%3A28130
n3:aktivita
n17:I
n3:aktivity
I
n3:cisloPeriodika
1
n3:dodaniDat
n15:2014
n3:domaciTvurceVysledku
n16:4151631
n3:druhVysledku
n14:J
n3:duvernostUdaju
n4:S
n3:entitaPredkladatele
n18:predkladatel
n3:idSjednocenehoVysledku
68316
n3:idVysledku
RIV/70883521:28130/13:43870545
n3:jazykVysledku
n8:eng
n3:klicovaSlova
culture, art, marketing, marketing communication, marketing research
n3:klicoveSlovo
n5:art n5:culture n5:marketing%20research n5:marketing%20communication n5:marketing
n3:kodStatuVydavatele
SK - Slovenská republika
n3:kontrolniKodProRIV
[388E0D546088]
n3:nazevZdroje
JMM - Journal of Management and Marketing
n3:obor
n12:AO
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n15:2013
n3:svazekPeriodika
2013
n3:tvurceVysledku
Bačuvčík, Radim
s:issn
1339-4894
s:numberOfPages
9
n13:organizacniJednotka
28130