This HTML5 document contains 32 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
dctermshttp://purl.org/dc/terms/
n14http://localhost/temp/predkladatel/
n4http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n12http://linked.opendata.cz/ontology/domain/vavai/
skoshttp://www.w3.org/2004/02/skos/core#
n3http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n8http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n5http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n11http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F70883521%3A28120%2F14%3A43871763%21RIV15-MSM-28120___/
n13http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n6http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n16http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n15http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n9http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F14%3A43871763%21RIV15-MSM-28120___
rdf:type
n12:Vysledek skos:Concept
dcterms:description
The main aim of this study was to discover whether Czech companies providing leisure activities create specific marketing communication campaigns to target the segment of the population over age 55. Also to be ascertained was the level of interest of Czech companies in this societal segment and if they offer some of their products (services) to these customers. The second aim of this study was to identify what kinds of marketing communication tools they use. Results were found by analysing primary data obtained through an online research questionnaire distributed among Czech companies in 2014. The results show that Czech companies offer products (services) for this segment, but they do not design specific marketing communication campaigns to target this segment. The main aim of this study was to discover whether Czech companies providing leisure activities create specific marketing communication campaigns to target the segment of the population over age 55. Also to be ascertained was the level of interest of Czech companies in this societal segment and if they offer some of their products (services) to these customers. The second aim of this study was to identify what kinds of marketing communication tools they use. Results were found by analysing primary data obtained through an online research questionnaire distributed among Czech companies in 2014. The results show that Czech companies offer products (services) for this segment, but they do not design specific marketing communication campaigns to target this segment.
dcterms:title
Ageing and Society Ageing and Society
skos:prefLabel
Ageing and Society Ageing and Society
skos:notation
RIV/70883521:28120/14:43871763!RIV15-MSM-28120___
n3:aktivita
n13:S
n3:aktivity
S
n3:dodaniDat
n9:2015
n3:domaciTvurceVysledku
n4:2064448 n4:1741748
n3:druhVysledku
n16:O
n3:duvernostUdaju
n5:S
n3:entitaPredkladatele
n11:predkladatel
n3:idSjednocenehoVysledku
1835
n3:idVysledku
RIV/70883521:28120/14:43871763
n3:jazykVysledku
n6:eng
n3:klicovaSlova
ageing, leisure activities, marketing communication
n3:klicoveSlovo
n8:leisure%20activities n8:marketing%20communication n8:ageing
n3:kontrolniKodProRIV
[16C58182086E]
n3:obor
n15:AE
n3:pocetDomacichTvurcuVysledku
2
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n9:2014
n3:tvurceVysledku
Barešová, Petra Staňková, Pavla
n14:organizacniJednotka
28120