This HTML5 document contains 40 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
n18http://linked.opendata.cz/ontology/domain/vavai/riv/typAkce/
dctermshttp://purl.org/dc/terms/
n22http://localhost/temp/predkladatel/
n21http://purl.org/net/nknouf/ns/bibtex#
n15http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n19http://linked.opendata.cz/resource/domain/vavai/subjekt/
n12http://linked.opendata.cz/ontology/domain/vavai/
n8https://schema.org/
shttp://schema.org/
skoshttp://www.w3.org/2004/02/skos/core#
rdfshttp://www.w3.org/2000/01/rdf-schema#
n3http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n10http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n9http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n20http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F70883521%3A28120%2F13%3A43869722%21RIV14-MSM-28120___/
n17http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n11http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n16http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n4http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n6http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F13%3A43869722%21RIV14-MSM-28120___
rdf:type
skos:Concept n12:Vysledek
rdfs:seeAlso
http://: http://www.wseas.us/e-library/conferences/2013/Milan/ICMA/ICMA-10.pdf
dcterms:description
Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years, researchers have studied the impact of CSR in direct relationship to customer loyalty. In the airline industry, firms are increasingly formulating and implementing CSR policy initiatives. When managers of airlines invests resources in social responsibility activities and see the investment as an aspect of the promotion and marketing of the firm, they want to know the possible impact of such measures, particularly those that relate to the knowledge and opinions of customers of CSR, and how these impacts on the relationship between customers and airlines. The main objective of this study is to examine customer knowledge and opinions of CSR, and examine the relationship between it and customer loyalty in the Central and Eastern European (CEE) airline market. The study found that, customers of airlines tend to be concerned with airline CSR initiatives although they perceive them to be less than satisfactory. Findings from a hierarchical regression analyses indicates that, when there is a control for relationship quality, airline CSR has a marginally significant and positive association with behavioral and attitudinal loyalty. This tends to show that, the respondents regard it as important for airlines to assume their social obligations to society. However, there is a concession; there is considerable room for improvement, in terms of the CSR performance of airlines. The study also found that CSR initiatives can enhance customer loyalty with airline CSR having a marginally significant influence on behavioral and attitudinal loyalty. In addition, safety was found to be the most important concern of customers. T Customer loyalty is one of the most essential consumers behaviours that firms endeavor to influence through the use of Corporate Social Responsibility (CSR) as a marketing tool. Over the years, researchers have studied the impact of CSR in direct relationship to customer loyalty. In the airline industry, firms are increasingly formulating and implementing CSR policy initiatives. When managers of airlines invests resources in social responsibility activities and see the investment as an aspect of the promotion and marketing of the firm, they want to know the possible impact of such measures, particularly those that relate to the knowledge and opinions of customers of CSR, and how these impacts on the relationship between customers and airlines. The main objective of this study is to examine customer knowledge and opinions of CSR, and examine the relationship between it and customer loyalty in the Central and Eastern European (CEE) airline market. The study found that, customers of airlines tend to be concerned with airline CSR initiatives although they perceive them to be less than satisfactory. Findings from a hierarchical regression analyses indicates that, when there is a control for relationship quality, airline CSR has a marginally significant and positive association with behavioral and attitudinal loyalty. This tends to show that, the respondents regard it as important for airlines to assume their social obligations to society. However, there is a concession; there is considerable room for improvement, in terms of the CSR performance of airlines. The study also found that CSR initiatives can enhance customer loyalty with airline CSR having a marginally significant influence on behavioral and attitudinal loyalty. In addition, safety was found to be the most important concern of customers. T
dcterms:title
The effect of CSR initiatives on customer loyalty in the airline industry The effect of CSR initiatives on customer loyalty in the airline industry
skos:prefLabel
The effect of CSR initiatives on customer loyalty in the airline industry The effect of CSR initiatives on customer loyalty in the airline industry
skos:notation
RIV/70883521:28120/13:43869722!RIV14-MSM-28120___
n12:predkladatel
n19:orjk%3A28120
n3:aktivita
n11:V
n3:aktivity
V
n3:dodaniDat
n6:2014
n3:domaciTvurceVysledku
n15:3288021
n3:druhVysledku
n16:D
n3:duvernostUdaju
n9:S
n3:entitaPredkladatele
n20:predkladatel
n3:idSjednocenehoVysledku
71441
n3:idVysledku
RIV/70883521:28120/13:43869722
n3:jazykVysledku
n17:eng
n3:klicovaSlova
customer loyalty, corporate social responsibility, airlines
n3:klicoveSlovo
n10:airlines n10:corporate%20social%20responsibility n10:customer%20loyalty
n3:kontrolniKodProRIV
[4C3EF3127974]
n3:mistoKonaniAkce
MIlan
n3:mistoVydani
Milan, Italy
n3:nazevZdroje
Mathematics and Computers in Contemporary Science
n3:obor
n4:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n6:2013
n3:tvurceVysledku
Asatryan, Roman
n3:typAkce
n18:WRD
n3:zahajeniAkce
2013-01-09+01:00
s:numberOfPages
7
n21:hasPublisher
WSEAS Press
n8:isbn
978-1-61804-152-4
n22:organizacniJednotka
28120