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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F13%3A43869703%21RIV14-MSM-28120___
rdf:type
n8:Vysledek skos:Concept
dcterms:description
This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for marketing management in health care services. The importance of marketing management is then represented by the institutionalization of marketing by means of establishing marketing departments or appointing people to deal with marketing and marketing management. This paper presents the results of a project financed by the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 - Research and application of the marketing management tools in the health care management considering reforms in the health sector. This paper deals with the specifics of marketing management in hospitals and the role of marketing in hospitals in the Czech Republic. Its goal is to present marketing as a tool enabling hospitals to compete in an open market. Nowadays, hospitals increasingly realise that there is a need for marketing management in health care services. The importance of marketing management is then represented by the institutionalization of marketing by means of establishing marketing departments or appointing people to deal with marketing and marketing management. This paper presents the results of a project financed by the Internal Grant Agency of FaME TBU No. IGA/FaME/2012006 - Research and application of the marketing management tools in the health care management considering reforms in the health sector.
dcterms:title
Institutionalization of Marketing in Hospitals in the Czech Republic Institutionalization of Marketing in Hospitals in the Czech Republic
skos:prefLabel
Institutionalization of Marketing in Hospitals in the Czech Republic Institutionalization of Marketing in Hospitals in the Czech Republic
skos:notation
RIV/70883521:28120/13:43869703!RIV14-MSM-28120___
n8:predkladatel
n9:orjk%3A28120
n3:aktivita
n7:S
n3:aktivity
S
n3:cisloPeriodika
3
n3:dodaniDat
n12:2014
n3:domaciTvurceVysledku
n15:1741748
n3:druhVysledku
n11:J
n3:duvernostUdaju
n18:S
n3:entitaPredkladatele
n17:predkladatel
n3:idSjednocenehoVysledku
80468
n3:idVysledku
RIV/70883521:28120/13:43869703
n3:jazykVysledku
n14:eng
n3:klicovaSlova
Health Care, Hospital, Marketing, Marketing Department, University Hospital, Stand-Alone Hospital,Health System
n3:klicoveSlovo
n10:Marketing%20Department n10:Health%20Care n10:Hospital n10:Marketing n10:University%20Hospital n10:Health%20System n10:Stand-Alone%20Hospital
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[BEC83260B014]
n3:nazevZdroje
Journal of Competitiveness
n3:obor
n5:AE
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n12:2013
n3:svazekPeriodika
5
n3:tvurceVysledku
Staňková, Pavla
s:issn
1804-1728
s:numberOfPages
10
n13:organizacniJednotka
28120