This HTML5 document contains 43 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
n21http://linked.opendata.cz/ontology/domain/vavai/riv/typAkce/
dctermshttp://purl.org/dc/terms/
n20http://localhost/temp/predkladatel/
n11http://purl.org/net/nknouf/ns/bibtex#
n19http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n13http://linked.opendata.cz/resource/domain/vavai/subjekt/
n12http://linked.opendata.cz/ontology/domain/vavai/
n16https://schema.org/
shttp://schema.org/
skoshttp://www.w3.org/2004/02/skos/core#
n4http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n15http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F70883521%3A28120%2F12%3A43868655%21RIV13-MSM-28120___/
n7http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n14http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n18http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n5http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n17http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n9http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n8http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F12%3A43868655%21RIV13-MSM-28120___
rdf:type
skos:Concept n12:Vysledek
dcterms:description
In the field of service marketing, satisfying customer is relatively difficult than marketing practices of physical products. There are many factors considered by the service marketers in order to make the customer satisfaction and loyalty. Brand personality of the service companies are recognized as a key platform for development of loyal customer base for their organizations. When it comes to the modern retailing, self service supermarkets highly concern about branding strategies for attracting their customers towards their outlets. Hence, in this study, researchers attempted to investigate on “The impact of brand personality on customer patronizing decisions in Sri Lankan supermarkets.” Further, literature provides sufficient evidence to support the empirical gap existing in Sri Lankan context. The main objective of the study is to identify the influenced made by brand personality on customer patronizing decisions and recommending strategies of the local supermarkets chains to create and maintain customer loyalty. Further specific objectives were developed to examine individual impact of brand personality dimensions and five hypotheses were formulated to determine the relationship among key constructs. Survey method was used to gather primary data from 240 randomly selected customers of three main supermarket chains located in Colombo city limits. Reliability test was carried out and Cronbach’s Alpha values of each construct was found that a good interring reliability exist with the data. The results indicated that there are positive relationship between brand personality and customer patronizing decisions in Sri Lankan supermarkets. The results provide evidence to accept four hypotheses and reject one hypothesis. Finally researchers have emphasized some implications to retail marketers to develop their branding strategies in competitive markets. In the field of service marketing, satisfying customer is relatively difficult than marketing practices of physical products. There are many factors considered by the service marketers in order to make the customer satisfaction and loyalty. Brand personality of the service companies are recognized as a key platform for development of loyal customer base for their organizations. When it comes to the modern retailing, self service supermarkets highly concern about branding strategies for attracting their customers towards their outlets. Hence, in this study, researchers attempted to investigate on “The impact of brand personality on customer patronizing decisions in Sri Lankan supermarkets.” Further, literature provides sufficient evidence to support the empirical gap existing in Sri Lankan context. The main objective of the study is to identify the influenced made by brand personality on customer patronizing decisions and recommending strategies of the local supermarkets chains to create and maintain customer loyalty. Further specific objectives were developed to examine individual impact of brand personality dimensions and five hypotheses were formulated to determine the relationship among key constructs. Survey method was used to gather primary data from 240 randomly selected customers of three main supermarket chains located in Colombo city limits. Reliability test was carried out and Cronbach’s Alpha values of each construct was found that a good interring reliability exist with the data. The results indicated that there are positive relationship between brand personality and customer patronizing decisions in Sri Lankan supermarkets. The results provide evidence to accept four hypotheses and reject one hypothesis. Finally researchers have emphasized some implications to retail marketers to develop their branding strategies in competitive markets.
dcterms:title
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka. The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka.
skos:prefLabel
The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka. The Impact of Brand Personality on Customer Patronizing Behavior: with special reference to the supermarket industry in Sri Lanka.
skos:notation
RIV/70883521:28120/12:43868655!RIV13-MSM-28120___
n12:predkladatel
n13:orjk%3A28120
n4:aktivita
n18:V
n4:aktivity
V
n4:dodaniDat
n8:2013
n4:domaciTvurceVysledku
Wanninayake, Mudiyanselage n19:9740570
n4:druhVysledku
n9:D
n4:duvernostUdaju
n14:S
n4:entitaPredkladatele
n15:predkladatel
n4:idSjednocenehoVysledku
140581
n4:idVysledku
RIV/70883521:28120/12:43868655
n4:jazykVysledku
n5:eng
n4:klicovaSlova
Brand personality, Patronizing behavior, Supermarkets, Retail industry, Brand Loyalty
n4:klicoveSlovo
n7:Retail%20industry n7:Brand%20personality n7:Brand%20Loyalty n7:Supermarkets n7:Patronizing%20behavior
n4:kontrolniKodProRIV
[3499B24B8CE5]
n4:mistoKonaniAkce
Istanbul
n4:mistoVydani
Istanbul
n4:nazevZdroje
Proceedings of the 18th International Business Information Management Association
n4:obor
n17:AE
n4:pocetDomacichTvurcuVysledku
2
n4:pocetTvurcuVysledku
2
n4:rokUplatneniVysledku
n8:2012
n4:tvurceVysledku
Wanninayake, Mudiyanselage Chovancová, Miloslava
n4:typAkce
n21:WRD
n4:zahajeniAkce
2012-05-09+02:00
s:numberOfPages
13
n11:hasPublisher
International Business Information Management Association
n16:isbn
978-0-9821489-7-6
n20:organizacniJednotka
28120