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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F12%3A43868630%21RIV13-MSM-28120___
rdf:type
skos:Concept n3:Vysledek
dcterms:description
This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future. This article discusses Public Relations and websites as a form of paid advertising. Websites are one of the strongest tools for spreading information. They are especially suited for public relations promotion in the health care industry. Press releases on a websites of organization are the most common form of communication with the public. The health care facilities should define the target audience, whether it is industry workers or the external public, if they would like to communicate successfully with them. A corporation may be represented in public by its chief executive officer. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications, who will act as spokesperson. The selection and training of spokesperson are not costs, but investments into the future.
dcterms:title
Websites as the Boundery Between Advertising and Public Relations. Websites as the Boundery Between Advertising and Public Relations.
skos:prefLabel
Websites as the Boundery Between Advertising and Public Relations. Websites as the Boundery Between Advertising and Public Relations.
skos:notation
RIV/70883521:28120/12:43868630!RIV13-MSM-28120___
n3:predkladatel
n4:orjk%3A28120
n5:aktivita
n18:S
n5:aktivity
S
n5:dodaniDat
n13:2013
n5:domaciTvurceVysledku
n10:9293191 n10:8142637 n10:1741748
n5:druhVysledku
n12:D
n5:duvernostUdaju
n20:S
n5:entitaPredkladatele
n21:predkladatel
n5:idSjednocenehoVysledku
180826
n5:idVysledku
RIV/70883521:28120/12:43868630
n5:jazykVysledku
n14:eng
n5:klicovaSlova
public relations, health care, website, spokesperson.
n5:klicoveSlovo
n9:public%20relations n9:website n9:spokesperson. n9:health%20care
n5:kontrolniKodProRIV
[A61B30F86D21]
n5:mistoKonaniAkce
Žilina
n5:mistoVydani
Žilina
n5:nazevZdroje
Proceedings of the Electronic International Interdisciplinary Conference 2012
n5:obor
n16:AE
n5:pocetDomacichTvurcuVysledku
3
n5:pocetTvurcuVysledku
3
n5:rokUplatneniVysledku
n13:2012
n5:tvurceVysledku
Staňková, Pavla Sasínková, Martina Končitíková, Gabriela
n5:typAkce
n6:EUR
n5:zahajeniAkce
2012-09-03+02:00
s:issn
1338-7871
s:numberOfPages
3
n19:hasPublisher
EDIS - vydavateľstvo Žilinskej univerzity
n15:isbn
978-80-554-0551-3
n17:organizacniJednotka
28120