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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F12%3A43868629%21RIV13-MSM-28120___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 – 1942. The Baťa company Inc. belonged among the biggest shoe-making companies in the world in the 1930´s. Its success did not lie only in the number of pairs of shoes sold but especially in a worked out and detailed Corporate social responsibility (CSR). Its integral part was marketing cooperation focused on preventive care about the health of its employees. The quality of physical and mental health is known to influence significantly the quality of employees´ work performance. The Baťa Company Inc. invested great financial resources into support of marketing communication focused on health prevention. Our research is aimed at carrying out an analysis of historical documents, especially the weekly press published by the company Baťa for its employees and inhabitants of the town of Zlín in years 1932 – 1942.
dcterms:title
An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942.
skos:prefLabel
An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942. An analysis of press advertising focused on the health prevention of the company Baťa in the years 1932 – 1942.
skos:notation
RIV/70883521:28120/12:43868629!RIV13-MSM-28120___
n14:predkladatel
n15:orjk%3A28120
n3:aktivita
n6:S
n3:aktivity
S
n3:dodaniDat
n13:2013
n3:domaciTvurceVysledku
n9:8142637 n9:9293191 n9:1741748
n3:druhVysledku
n18:D
n3:duvernostUdaju
n10:S
n3:entitaPredkladatele
n19:predkladatel
n3:idSjednocenehoVysledku
121884
n3:idVysledku
RIV/70883521:28120/12:43868629
n3:jazykVysledku
n20:eng
n3:klicovaSlova
Marketing Communication, Prevention, Prevention Care, Care about Employees, Print, Tomáš Baťa the Founder, Company Baťa Inc. by 1945
n3:klicoveSlovo
n4:Prevention n4:Marketing%20Communication n4:Company%20Ba%C5%A5a%20Inc.%20by%201945 n4:Tom%C3%A1%C5%A1%20Ba%C5%A5a%20the%20Founder n4:Prevention%20Care n4:Print n4:Care%20about%20Employees
n3:kontrolniKodProRIV
[B900B90242FF]
n3:mistoKonaniAkce
Barcelona
n3:mistoVydani
Barcelona
n3:nazevZdroje
Proceedings of the 19th IBIMA Conference on Inovation Vision 2020: stainable Growth, Entrepreneurship, and Economic Development
n3:obor
n21:AE
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n13:2012
n3:tvurceVysledku
Sasínková, Martina Staňková, Pavla Končitíková, Gabriela
n3:typAkce
n16:WRD
n3:zahajeniAkce
2012-02-12+01:00
s:numberOfPages
11
n12:hasPublisher
IBIMA Publishing
n11:isbn
978-0-9821489-8-3
n8:organizacniJednotka
28120