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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F12%3A43868606%21RIV13-MSM-28120___
rdf:type
n10:Vysledek skos:Concept
dcterms:description
Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current level of marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing communication. Marketing communication of healthcare organizations is becoming an essential part of marketing management in healthcare. Even though many organizations have been refusing this target group communication tool so far, it is obvious that other healthcare organizations fully realize the need of efficient management of marketing communication. Diversification of health plans due to legislative changes in healthcare will necessitate more and more the use of new methods, tools and styles of marketing communication. Marketing communication may thus become a strong competitive tool of healthcare institutions. The article aims to emphasize the role of marketing communication in healthcare organization management on the one hand, and to present the current level of marketing communication tools in healthcare on the other hand. The purpose of the article is to identify gaps which healthcare organizations have in the use of marketing communication tools and to outline future directions of marketing communication.
dcterms:title
Application of Marketing Communication Tools in Healthcare Organizations Management Application of Marketing Communication Tools in Healthcare Organizations Management
skos:prefLabel
Application of Marketing Communication Tools in Healthcare Organizations Management Application of Marketing Communication Tools in Healthcare Organizations Management
skos:notation
RIV/70883521:28120/12:43868606!RIV13-MSM-28120___
n10:predkladatel
n15:orjk%3A28120
n3:aktivita
n21:S
n3:aktivity
S
n3:dodaniDat
n20:2013
n3:domaciTvurceVysledku
n4:9293191 n4:1741748 n4:8142637
n3:druhVysledku
n18:D
n3:duvernostUdaju
n9:S
n3:entitaPredkladatele
n19:predkladatel
n3:idSjednocenehoVysledku
123338
n3:idVysledku
RIV/70883521:28120/12:43868606
n3:jazykVysledku
n14:eng
n3:klicovaSlova
Healthcare organization, hospitals, private medical institutions, marketing communication, outsourcing, media, corporate identity, advertising, public relations.
n3:klicoveSlovo
n5:private%20medical%20institutions n5:marketing%20communication n5:hospitals n5:public%20relations. n5:Healthcare%20organization n5:media n5:outsourcing n5:advertising n5:corporate%20identity
n3:kontrolniKodProRIV
[22506AA7F9A5]
n3:mistoKonaniAkce
Zllín
n3:mistoVydani
Praha
n3:nazevZdroje
Advances in Finance and Accounting
n3:obor
n17:AE
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n20:2012
n3:tvurceVysledku
Končitíková, Gabriela Sasínková, Martina Staňková, Pavla
n3:typAkce
n7:EUR
n3:zahajeniAkce
2012-09-20+02:00
s:issn
2227-460X
s:numberOfPages
6
n6:hasPublisher
WSEAS Press
n12:isbn
978-1-61804-124-1
n16:organizacniJednotka
28120