This HTML5 document contains 43 embedded RDF statements represented using HTML+Microdata notation.

The embedded RDF content will be recognized by any processor of HTML5 Microdata.

Namespace Prefixes

PrefixIRI
n19http://linked.opendata.cz/ontology/domain/vavai/riv/typAkce/
dctermshttp://purl.org/dc/terms/
n17http://localhost/temp/predkladatel/
n10http://purl.org/net/nknouf/ns/bibtex#
n18http://linked.opendata.cz/resource/domain/vavai/riv/tvurce/
n9http://linked.opendata.cz/resource/domain/vavai/subjekt/
n8http://linked.opendata.cz/ontology/domain/vavai/
n13https://schema.org/
shttp://schema.org/
skoshttp://www.w3.org/2004/02/skos/core#
n3http://linked.opendata.cz/ontology/domain/vavai/riv/
n2http://linked.opendata.cz/resource/domain/vavai/vysledek/
rdfhttp://www.w3.org/1999/02/22-rdf-syntax-ns#
n11http://linked.opendata.cz/ontology/domain/vavai/riv/klicoveSlovo/
n5http://linked.opendata.cz/resource/domain/vavai/vysledek/RIV%2F70883521%3A28120%2F12%3A43867933%21RIV13-MSM-28120___/
n15http://linked.opendata.cz/ontology/domain/vavai/riv/duvernostUdaju/
xsdhhttp://www.w3.org/2001/XMLSchema#
n20http://linked.opendata.cz/ontology/domain/vavai/riv/jazykVysledku/
n12http://linked.opendata.cz/ontology/domain/vavai/riv/aktivita/
n21http://linked.opendata.cz/ontology/domain/vavai/riv/obor/
n4http://linked.opendata.cz/ontology/domain/vavai/riv/druhVysledku/
n16http://reference.data.gov.uk/id/gregorian-year/

Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F12%3A43867933%21RIV13-MSM-28120___
rdf:type
skos:Concept n8:Vysledek
dcterms:description
Implementation of hybrid broadcasting on the pattern of Germany will bring a revolution in television broadcasting to the Czech market which will transform from linear broadcasting to nonlinear one. The television then will, with the assistance of the Internet connectivity, offer content on request fully individualised for the individual viewer. This will also bring a revolutionary development of goal-directed advertisements and so the system of advertising on the television set will change radically from massmedia to hypersegmented channel. Czech Television is preparing for a full implementation of HbbTV within 4 years and thus gain a competitive advantage in the form of more than 40,000hours of television broadcasting acessible free as VOD. On the basis of already functioning hybrid broadcasting in Germany and advanced tests of the Czech Television, this article offers a list of possibilities both for clients and for advertising customers who will have to consider these new instruments of marketing communication in their portfolios. Without exaggeration, the Internet and television are being interconnected and this is happening in the way that the Internet contents will be made acessible on television sets. In this way, the field of marketing communication will gain new possibilities comparable to the start of social network or the development of the online videos. Implementation of hybrid broadcasting on the pattern of Germany will bring a revolution in television broadcasting to the Czech market which will transform from linear broadcasting to nonlinear one. The television then will, with the assistance of the Internet connectivity, offer content on request fully individualised for the individual viewer. This will also bring a revolutionary development of goal-directed advertisements and so the system of advertising on the television set will change radically from massmedia to hypersegmented channel. Czech Television is preparing for a full implementation of HbbTV within 4 years and thus gain a competitive advantage in the form of more than 40,000hours of television broadcasting acessible free as VOD. On the basis of already functioning hybrid broadcasting in Germany and advanced tests of the Czech Television, this article offers a list of possibilities both for clients and for advertising customers who will have to consider these new instruments of marketing communication in their portfolios. Without exaggeration, the Internet and television are being interconnected and this is happening in the way that the Internet contents will be made acessible on television sets. In this way, the field of marketing communication will gain new possibilities comparable to the start of social network or the development of the online videos.
dcterms:title
Hybrid television as a supersegmentative instrument Hybrid television as a supersegmentative instrument
skos:prefLabel
Hybrid television as a supersegmentative instrument Hybrid television as a supersegmentative instrument
skos:notation
RIV/70883521:28120/12:43867933!RIV13-MSM-28120___
n8:predkladatel
n9:orjk%3A28120
n3:aktivita
n12:V
n3:aktivity
V
n3:dodaniDat
n16:2013
n3:domaciTvurceVysledku
n18:8646546
n3:druhVysledku
n4:D
n3:duvernostUdaju
n15:S
n3:entitaPredkladatele
n5:predkladatel
n3:idSjednocenehoVysledku
139960
n3:idVysledku
RIV/70883521:28120/12:43867933
n3:jazykVysledku
n20:eng
n3:klicovaSlova
Hybrid broadcast Broadband TV, HbbTV, advertisement, TV broadcasting, segmentation, digital TV, VOD,
n3:klicoveSlovo
n11:VOD n11:advertisement n11:Hybrid%20broadcast%20Broadband%20TV n11:segmentation n11:HbbTV n11:TV%20broadcasting n11:digital%20TV
n3:kontrolniKodProRIV
[AB75DBE57438]
n3:mistoKonaniAkce
Zlín
n3:mistoVydani
Zlín
n3:nazevZdroje
Mezinárodní Baťova konference pro doktorandy a mladé vědecké pracovníky
n3:obor
n21:AJ
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n16:2012
n3:tvurceVysledku
Čada, Jan
n3:typAkce
n19:EUR
n3:zahajeniAkce
2012-04-19+02:00
s:numberOfPages
5
n10:hasPublisher
Univerzita Tomáše Bati ve Zlíně
n13:isbn
978-80-7454-138-4
n17:organizacniJednotka
28120