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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F11%3A00001044%21RIV12-MSM-28120___
rdf:type
n9:Vysledek skos:Concept
dcterms:description
The importance of marketing in health care is increasing within the context of planned restructuring of health services in the Czech Republic and privatization of hospitals. While it is possible to apply marketing axioms even to this sphere, it is necessary to consider several specific features. Standard rules of supply and demand are difficult to apply to the market of health services. The main reason is that supply is determined by the number of medical facilities in given area, specific structure of these facilities, number of physicians, the options of medical treatment which are dependent on the equipment available, possibilities to perform certain medical interventions, but also by the general approach of the state, health insurance companies and the citizens towards health care. The aim of the paper is to present the results of research concerning the level of using marketing in health services within the Czech Republic and to determine essential areas of development of marketing management. The importance of marketing in health care is increasing within the context of planned restructuring of health services in the Czech Republic and privatization of hospitals. While it is possible to apply marketing axioms even to this sphere, it is necessary to consider several specific features. Standard rules of supply and demand are difficult to apply to the market of health services. The main reason is that supply is determined by the number of medical facilities in given area, specific structure of these facilities, number of physicians, the options of medical treatment which are dependent on the equipment available, possibilities to perform certain medical interventions, but also by the general approach of the state, health insurance companies and the citizens towards health care. The aim of the paper is to present the results of research concerning the level of using marketing in health services within the Czech Republic and to determine essential areas of development of marketing management.
dcterms:title
Marketing as an Efficiency Tool for Health Care Institutions Marketing as an Efficiency Tool for Health Care Institutions
skos:prefLabel
Marketing as an Efficiency Tool for Health Care Institutions Marketing as an Efficiency Tool for Health Care Institutions
skos:notation
RIV/70883521:28120/11:00001044!RIV12-MSM-28120___
n9:predkladatel
n10:orjk%3A28120
n4:aktivita
n18:V
n4:aktivity
V
n4:dodaniDat
n16:2012
n4:domaciTvurceVysledku
n15:1741748
n4:druhVysledku
n8:D
n4:duvernostUdaju
n21:S
n4:entitaPredkladatele
n13:predkladatel
n4:idSjednocenehoVysledku
210699
n4:idVysledku
RIV/70883521:28120/11:00001044
n4:jazykVysledku
n7:eng
n4:klicovaSlova
healthcare marketing, marketing management, goals, advertising
n4:klicoveSlovo
n5:goals n5:healthcare%20marketing n5:advertising n5:marketing%20management
n4:kontrolniKodProRIV
[AB0869E8544A]
n4:mistoKonaniAkce
Zlín
n4:mistoVydani
Zlín
n4:nazevZdroje
Proceedings of the 5th International Scientific Conference Finance and the Performance of Firms in Science, Education and Practice
n4:obor
n20:AE
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n16:2011
n4:tvurceVysledku
Staňková, Pavla
n4:typAkce
n19:EUR
n4:zahajeniAkce
2012-04-28+02:00
s:numberOfPages
11
n6:hasPublisher
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky
n17:isbn
978-80-7454-020-2
n11:organizacniJednotka
28120