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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F08%3A63507703%21RIV09-MSM-28120___
rdf:type
skos:Concept n7:Vysledek
dcterms:description
Spolupráce s veřejností je dnes již nedílnou součástí poslání téměř každé vysoké školy nebo univerzity v České republice. Nejinak je tomu i na Fakultě managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně, která si podle ?Dlouhodobého záměru vzdělávací a vědecké, výzkumné, vývojové a další tvůrčí činnosti na období 2006 ? 2010? klade za cíl zdokonalovat systém spolupráce s odběratelskou sférou postavený na spolupráci při zadávání a řešení diplomových prací, zvaných přednáškách a exkurzích studentů, na společném podávání přihlášek projektů, pořádání konferencí a seminářů na základě rámcových dohod o spolupráci. Cílem příspěvku je prezentovat základní formy spolupráce Fakulty managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně s podnikatelskou i nepodnikatelskou sférou, vymezit hlavní problémy a nedostatky a nastínit možnosti řešení této problematiky. Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zlín. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between Nowadays, a connection to practice forms is an integral part of the mission of every university in the Czech Republic. The same situation is at the Faculty of Management and Economics (FaME) at Tomas Bata University in Zlín. A long-term research goals at FaME comprise the following areas: focus on the following topics - solving of technical, technological, economical and other problems occurring in business within bachelor's theses and dissertations, doctoral thesis, contractual research; knowledge acquired during the research activities carried out at the UTB can be offered for practical application; involvement in programmes announced by the government ministries of the Czech Republic and in EU programmes, project consultancy; educational programmes organized in compliance with the companies' requirements; internships for students in Master's and Doctoral Degree Programmes with companies or other institutions. The main aim of this article is to propose a system of partnership between
dcterms:title
Cooperation FAME UTB with Business and Non-business in Marketing Area Spolupráce FaME UTB s podniky i neziskovými organizacemi v oblasti marketingu Cooperation FAME UTB with Business and Non-business in Marketing Area
skos:prefLabel
Cooperation FAME UTB with Business and Non-business in Marketing Area Cooperation FAME UTB with Business and Non-business in Marketing Area Spolupráce FaME UTB s podniky i neziskovými organizacemi v oblasti marketingu
skos:notation
RIV/70883521:28120/08:63507703!RIV09-MSM-28120___
n4:aktivita
n14:V
n4:aktivity
V
n4:dodaniDat
n19:2009
n4:domaciTvurceVysledku
n16:1741748
n4:druhVysledku
n18:D
n4:duvernostUdaju
n9:S
n4:entitaPredkladatele
n5:predkladatel
n4:idSjednocenehoVysledku
361314
n4:idVysledku
RIV/70883521:28120/08:63507703
n4:jazykVysledku
n17:eng
n4:klicovaSlova
strategic marketing; relationship marketing; partnership; praktice; research and development; Centre for Applied Economic Research; master thesis
n4:klicoveSlovo
n8:partnership n8:strategic%20marketing n8:Centre%20for%20Applied%20Economic%20Research n8:relationship%20marketing n8:research%20and%20development n8:praktice n8:master%20thesis
n4:kontrolniKodProRIV
[D1AD9E56D0E7]
n4:mistoKonaniAkce
Madrid, Španělsko
n4:mistoVydani
Madrid
n4:nazevZdroje
International Conference of Education, Research and Innovation (ICERI 2008)
n4:obor
n11:AE
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n19:2008
n4:tvurceVysledku
Staňková, Pavla
n4:typAkce
n15:WRD
n4:zahajeniAkce
2008-01-01+01:00
s:numberOfPages
1
n12:hasPublisher
International Association of Technology, Education and Development (IATED)
n10:isbn
978-84-612-5091-2
n13:organizacniJednotka
28120