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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F07%3A63506345%21RIV08-MSM-28120___
rdf:type
skos:Concept n15:Vysledek
dcterms:description
The paper deals with a research method called mystery shopping. Mystery shopping is a research method that is based on the principle of so-called secret shopping. During the research there is observed the seller's behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery coaching and mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter contains the control sheet as the basic document for both purchaser and provider of mystery shopping. The second part presented advantages and disadvantages and limitations of mystery shopping and the situation of mystery shopping agencies in the Czech Republic. Článek pojednává o metodě marketingového výzkumu zvané mystery shopping. Mystery shopping je výzkumná metoda, jejíž princip vychází z tzv. utajeného nákupu, pomocí kterého je zjišťována úroveň prodeje a připravenost jednotlivých prodejních míst nebo pracovníků na příchod či telefonické oslovení potenciálním zákazníkem. Během výzkumu se sleduje nejen chování prodejců, ale rovněž i doba čekání, srozumitelnost, forma a provedení nabídky, interiér, atmosféra, vzhled a upravenost prodejce a další jevy, které ovlivňují úspěšnost prodejního procesu. The paper deals with a research method called mystery shopping. Mystery shopping is a research method that is based on the principle of so-called secret shopping. During the research there is observed the seller's behaviour and also the time spent waiting, comprehensibility, form and the realization of the offer, interior, atmosphere, visage and the neatness of seller and other features which can influence the success of selling process. Within the first part of our paper is characterized the definition of mystery coaching and mystery shopping, mystery shopping process and individual stages of realization of mystery shopping. Separate chapter contains the control sheet as the basic document for both purchaser and provider of mystery shopping. The second part presented advantages and disadvantages and limitations of mystery shopping and the situation of mystery shopping agencies in the Czech Republic.
dcterms:title
Mystery shopping jako nástroj marketingového výzkumu Mystery Shopping as an Instrument of Marketing Research Mystery Shopping as an Instrument of Marketing Research
skos:prefLabel
Mystery shopping jako nástroj marketingového výzkumu Mystery Shopping as an Instrument of Marketing Research Mystery Shopping as an Instrument of Marketing Research
skos:notation
RIV/70883521:28120/07:63506345!RIV08-MSM-28120___
n3:strany
Strany: 108-113
n3:aktivita
n10:Z
n3:aktivity
Z(MSM 265300021)
n3:cisloPeriodika
1
n3:dodaniDat
n4:2008
n3:domaciTvurceVysledku
n8:1741748
n3:druhVysledku
n13:J
n3:duvernostUdaju
n5:S
n3:entitaPredkladatele
n18:predkladatel
n3:idSjednocenehoVysledku
435868
n3:idVysledku
RIV/70883521:28120/07:63506345
n3:jazykVysledku
n16:eng
n3:klicovaSlova
mystery coaching; mystery shopping; kontrolní list; agentury mystery shoppingu
n3:klicoveSlovo
n11:kontroln%C3%AD%20list n11:mystery%20coaching n11:mystery%20shopping n11:agentury%20mystery%20shoppingu
n3:kodStatuVydavatele
CZ - Česká republika
n3:kontrolniKodProRIV
[F39EF65436A8]
n3:nazevZdroje
E+M. Ekonomie a Management
n3:obor
n9:AH
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
2
n3:rokUplatneniVysledku
n4:2007
n3:svazekPeriodika
10.
n3:tvurceVysledku
Vaculíková, Marcela Staňková, Pavla
n3:zamer
n17:MSM%20265300021
s:issn
1212-3609
s:numberOfPages
6
n12:organizacniJednotka
28120