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Statements

Subject Item
n2:RIV%2F70883521%3A28120%2F06%3A63504870%21RIV07-MSM-28120___
rdf:type
skos:Concept n14:Vysledek
dcterms:description
Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zlín, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well. Business-to-Business marketing is one of the marketing subjects which form backbone of the first year Management and Marketing courses at Follow-up Master's Degree Programme at TBU in Zlín, Faculty of Management and Economics. This paper shows partial steps of converting this subject to multimedia form which is more attractive for full-time and combined students' usage and distance study as well. Předmět Průmyslový marketing je jedním z marketingových předmětů, které tvoří základ prvního ročníku magisterského studijního programu specializace Management marketing na Fakultě managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. Tento příspěvek má ukázat dílčí kroky při převodu tohoto předmětu do multimediální podoby, která bude více atraktivní pro potřeby studentů jak prezenční a kombinované, tak distanční formy studia.
dcterms:title
Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín
skos:prefLabel
Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín Multimedia Components in Business-to-Business Marketing Teaching at Faculty of Management and Economics, Tomas Bata University in Zlín
skos:notation
RIV/70883521:28120/06:63504870!RIV07-MSM-28120___
n5:strany
160-163
n5:aktivita
n8:Z
n5:aktivity
Z(MSM 265300021)
n5:dodaniDat
n13:2007
n5:domaciTvurceVysledku
n11:5345170
n5:druhVysledku
n16:D
n5:duvernostUdaju
n19:S
n5:entitaPredkladatele
n12:predkladatel
n5:idSjednocenehoVysledku
487282
n5:idVysledku
RIV/70883521:28120/06:63504870
n5:jazykVysledku
n15:eng
n5:klicovaSlova
e-learning; multimedia; business-to-business marketing
n5:klicoveSlovo
n9:business-to-business%20marketing n9:e-learning n9:multimedia
n5:kontrolniKodProRIV
[4655281DDDD6]
n5:mistoVydani
Bratislava
n5:nazevZdroje
Virtual university 2006
n5:obor
n6:AH
n5:pocetDomacichTvurcuVysledku
1
n5:pocetTvurcuVysledku
1
n5:rokUplatneniVysledku
n13:2006
n5:tvurceVysledku
Pilík, Michal
n5:zamer
n7:MSM%20265300021
s:numberOfPages
4
n18:hasPublisher
Slovenská technická univerzita v Bratislave
n20:isbn
80-227-2542-0
n3:organizacniJednotka
28120