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Statements

Subject Item
n2:RIV%2F68407700%3A21230%2F13%3A00211581%21RIV14-MSM-21230___
rdf:type
n6:Vysledek skos:Concept
rdfs:seeAlso
http://80.ieeexplore.ieee.org.dialog.cvut.cz/stamp/stamp.jsp?tp=&arnumber=6719274
dcterms:description
In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer’s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated. In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer’s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated.
dcterms:title
ADDInPanel: Adaptive Advertising Interactive Panel ADDInPanel: Adaptive Advertising Interactive Panel
skos:prefLabel
ADDInPanel: Adaptive Advertising Interactive Panel ADDInPanel: Adaptive Advertising Interactive Panel
skos:notation
RIV/68407700:21230/13:00211581!RIV14-MSM-21230___
n6:predkladatel
n13:orjk%3A21230
n3:aktivita
n14:S n14:P
n3:aktivity
P(TE01020415), S
n3:dodaniDat
n16:2014
n3:domaciTvurceVysledku
n15:5626579 n15:1447610 n15:6825362
n3:druhVysledku
n18:D
n3:duvernostUdaju
n4:S
n3:entitaPredkladatele
n20:predkladatel
n3:idSjednocenehoVysledku
59519
n3:idVysledku
RIV/68407700:21230/13:00211581
n3:jazykVysledku
n23:eng
n3:klicovaSlova
Interactive advertisement panel; implementation; computer vision; customer.
n3:klicoveSlovo
n11:implementation n11:customer. n11:Interactive%20advertisement%20panel n11:computer%20vision
n3:kontrolniKodProRIV
[3FD6B7FBE083]
n3:mistoKonaniAkce
Budapest
n3:mistoVydani
Budapest
n3:nazevZdroje
Cognitive Infocommunications (CogInfoCom), 2013 IEEE 4th International Conference on
n3:obor
n24:IN
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
4
n3:projekt
n19:TE01020415
n3:rokUplatneniVysledku
n16:2013
n3:tvurceVysledku
Macík, Miroslav Míkovec, Zdeněk Urban, M. Malý, Ivo
n3:typAkce
n5:WRD
n3:zahajeniAkce
2013-12-02+01:00
s:numberOfPages
6
n17:doi
10.1109/CogInfoCom.2013.6719274
n8:hasPublisher
IEEE Hungary Section, University Obuda
n12:isbn
978-1-4799-1543-9
n21:organizacniJednotka
21230