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Statements

Subject Item
n2:RIV%2F68145535%3A_____%2F07%3A00087957%21RIV08-AV0-68145535
rdf:type
skos:Concept n17:Vysledek
dcterms:description
The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns. The lecture deals with the concepts of image and place branding on example of small Moravian towns and different quantitative and qualitative methodological approaches and measure techniques are described within. A general typology of the images of town (as ideal types) - reflecting the Tuan´s concepts of public symbols and fields of care - was created on the basis of results from own empirical research (surveys). The author also tried to apply the theory of social roles on towns and their social functions and some practical problems concerning the brand management of towns were discussed on example of concrete towns. Článek se zabývá teoretickým vymezením a vzájemnou souvztažností konceptů územní (místní, lokální, regionální) identity, image místa a utváření značky místa (place branding), a v kontextu marketingového diskurzu analyzuje a diskutuje některé praktické konsekvence těchto fenoménů na pozadí současných globálních (sociálních, ekonomických a environmentálních) procesů a výzev.
dcterms:title
Místo v mysli: měření image a management značky (na příkladu malých moravských měst) Place in mind: measuring an image and managing a brand (case study of small Moravian towns) Place in mind: measuring an image and managing a brand (case study of small Moravian towns)
skos:prefLabel
Místo v mysli: měření image a management značky (na příkladu malých moravských měst) Place in mind: measuring an image and managing a brand (case study of small Moravian towns) Place in mind: measuring an image and managing a brand (case study of small Moravian towns)
skos:notation
RIV/68145535:_____/07:00087957!RIV08-AV0-68145535
n3:strany
17;20
n3:aktivita
n14:Z
n3:aktivity
Z(AV0Z30860518)
n3:dodaniDat
n16:2008
n3:domaciTvurceVysledku
n10:1142089
n3:druhVysledku
n4:D
n3:duvernostUdaju
n13:S
n3:entitaPredkladatele
n18:predkladatel
n3:idSjednocenehoVysledku
441435
n3:idVysledku
RIV/68145535:_____/07:00087957
n3:jazykVysledku
n20:eng
n3:klicovaSlova
place image; place branding; image management; regional identity
n3:klicoveSlovo
n6:place%20branding n6:place%20image n6:regional%20identity n6:image%20management
n3:kontrolniKodProRIV
[62E775942DAE]
n3:mistoKonaniAkce
Brno
n3:mistoVydani
Brno
n3:nazevZdroje
Regions, Localities and Landscapes in New Europe
n3:obor
n11:AO
n3:pocetDomacichTvurcuVysledku
1
n3:pocetTvurcuVysledku
1
n3:rokUplatneniVysledku
n16:2007
n3:tvurceVysledku
Frantál, Bohumil
n3:typAkce
n12:WRD
n3:zahajeniAkce
2007-08-27+02:00
n3:zamer
n5:AV0Z30860518
s:numberOfPages
4
n8:hasPublisher
Ústav geoniky AV ČR
n19:isbn
978-80-86407-24-1