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Statements

Subject Item
n2:RIV%2F62690094%3A18450%2F14%3A50002549%21RIV15-MSM-18450___
rdf:type
n5:Vysledek skos:Concept
dcterms:description
Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues. Currently, companies and organizations of various types attempt to increase their competitive advantage using various tools. The search engine optimization of their web pages and of their web presentations represents a significant and relatively easy way how to increase awareness, attractiveness and user friendliness of the organizations themselves as well as of their products and services. Therefore, this paper introduces the basic concepts of search engine optimization. Moreover, particular methods of two different approaches to optimization are described in pursuit to provide the overview of available tools together with their characteristics. Additionally, the illegal techniques and platforms for monitoring of search engine optimization results are discussed. Finally, the case study is included to illustrate the practical implications of the researched issues.
dcterms:title
Practical Implications of Search Engine Optimization Practical Implications of Search Engine Optimization
skos:prefLabel
Practical Implications of Search Engine Optimization Practical Implications of Search Engine Optimization
skos:notation
RIV/62690094:18450/14:50002549!RIV15-MSM-18450___
n3:aktivita
n4:O
n3:aktivity
O
n3:dodaniDat
n16:2015
n3:domaciTvurceVysledku
n8:6386369 n8:2727749 n8:9768947
n3:druhVysledku
n12:D
n3:duvernostUdaju
n20:S
n3:entitaPredkladatele
n15:predkladatel
n3:idSjednocenehoVysledku
38458
n3:idVysledku
RIV/62690094:18450/14:50002549
n3:jazykVysledku
n13:eng
n3:klicovaSlova
Web Pages Ranking.; Web Pages Development; Search Engine Optimization; Link Building
n3:klicoveSlovo
n9:Link%20Building n9:Web%20Pages%20Development n9:Web%20Pages%20Ranking. n9:Search%20Engine%20Optimization
n3:kontrolniKodProRIV
[E98E644A1DB4]
n3:mistoKonaniAkce
Valencie, Španělsko
n3:mistoVydani
Norristown
n3:nazevZdroje
IBIMA 2014 : proceedings
n3:obor
n19:IN
n3:pocetDomacichTvurcuVysledku
3
n3:pocetTvurcuVysledku
3
n3:rokUplatneniVysledku
n16:2014
n3:tvurceVysledku
Otčenášková, Tereza Bureš, Vladimír Cimler, Richard
n3:typAkce
n10:WRD
n3:wos
000339308100177
n3:zahajeniAkce
2014-05-13+02:00
s:numberOfPages
8
n18:hasPublisher
IBIMA
n11:isbn
978-0-9860419-2-1
n6:organizacniJednotka
18450