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Statements

Subject Item
n2:RIV%2F62690094%3A18450%2F11%3A10069321%21RIV13-MSM-18450___
rdf:type
n3:Vysledek skos:Concept
dcterms:description
The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion. The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion. The purpose of this article is to familiarize with running specific research aim, goal of which is to map out consumer irrational behavior when choosing insurance products. The project is realized in support of insurance company providing data source necessary for study of given dilemma. Results will contribute to decisionmaking theory enrichment in given specific segment. From view of practice, they will be used in co-operative institution with the aim of a better client comprehension, product optimalization and thereby contracts decline prevention and permanent clientele expansion.
dcterms:title
Analýza volby na trhu pojistných produktů MARKET ANALYSIS OF OPTIONS FOR INSURANCE PRODUCTS Analýza volby na trhu pojistných produktů
skos:prefLabel
Analýza volby na trhu pojistných produktů MARKET ANALYSIS OF OPTIONS FOR INSURANCE PRODUCTS Analýza volby na trhu pojistných produktů
skos:notation
RIV/62690094:18450/11:10069321!RIV13-MSM-18450___
n3:predkladatel
n6:orjk%3A18450
n4:aktivita
n21:N
n4:aktivity
N
n4:dodaniDat
n7:2013
n4:domaciTvurceVysledku
n11:9044345
n4:druhVysledku
n19:D
n4:duvernostUdaju
n9:S
n4:entitaPredkladatele
n20:predkladatel
n4:idSjednocenehoVysledku
186148
n4:idVysledku
RIV/62690094:18450/11:10069321
n4:jazykVysledku
n12:cze
n4:klicovaSlova
decision-making; market; insurance; consumer
n4:klicoveSlovo
n14:decision-making n14:market n14:insurance n14:consumer
n4:kontrolniKodProRIV
[D9485CA9A17A]
n4:mistoKonaniAkce
Hradec Králové, Česká republika
n4:mistoVydani
Hradec Králové
n4:nazevZdroje
Hradecké ekonomické dny 2011 : Ekonomický rozvoj a management regionů
n4:obor
n5:AE
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n7:2011
n4:tvurceVysledku
Marešová, Petra
n4:typAkce
n18:EUR
n4:wos
000310711600036
n4:zahajeniAkce
2011-01-02+01:00
s:numberOfPages
6
n15:hasPublisher
Gaudeamus
n8:isbn
978-80-7435-100-6
n13:organizacniJednotka
18450