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Subject Item
n2:RIV%2F62690094%3A18440%2F13%3A50001270%21RIV14-MSM-18440___
rdf:type
n15:Vysledek skos:Concept
dcterms:description
This monograph brings four interesting views on information management and marketing of the websites. Websites are considered as a tool for the presentation of any subject. They can also be a presentation layer to communicate with the target group or target market segments of e-commerce. The advantage of this book is its focusing on higher education. This sphere in terms of communication can be considered as a sender of communication message towards its audience and as a recipient as well. All universities have relatively easily determined target audience for their messages. On the other hand, all universities make up the target market audience for suppliers of technical devices used in teaching processes. The authors tried to use these relationships to point out some elements of information management and marketing in a relatively homogeneous environment of universities. In separate chapters they have supported their opinions with their own researches. The authors show here some shortages found. This book points out to readers some elements that are important for the proper operation of information management and marketing from the perspective of the target groups or target market segments. In this respect, this book can be considered as beneficial. This monograph brings four interesting views on information management and marketing of the websites. Websites are considered as a tool for the presentation of any subject. They can also be a presentation layer to communicate with the target group or target market segments of e-commerce. The advantage of this book is its focusing on higher education. This sphere in terms of communication can be considered as a sender of communication message towards its audience and as a recipient as well. All universities have relatively easily determined target audience for their messages. On the other hand, all universities make up the target market audience for suppliers of technical devices used in teaching processes. The authors tried to use these relationships to point out some elements of information management and marketing in a relatively homogeneous environment of universities. In separate chapters they have supported their opinions with their own researches. The authors show here some shortages found. This book points out to readers some elements that are important for the proper operation of information management and marketing from the perspective of the target groups or target market segments. In this respect, this book can be considered as beneficial.
dcterms:title
Selected Elements of Information Management and Marketing in Higher Education Selected Elements of Information Management and Marketing in Higher Education
skos:prefLabel
Selected Elements of Information Management and Marketing in Higher Education Selected Elements of Information Management and Marketing in Higher Education
skos:notation
RIV/62690094:18440/13:50001270!RIV14-MSM-18440___
n15:predkladatel
n16:orjk%3A18440
n4:aktivita
n9:S
n4:aktivity
S
n4:dodaniDat
n17:2014
n4:domaciTvurceVysledku
Dvorak, Donna n10:5298873 Ryashko, Liubov
n4:druhVysledku
n19:B
n4:duvernostUdaju
n12:S
n4:entitaPredkladatele
n13:predkladatel
n4:idSjednocenehoVysledku
104482
n4:idVysledku
RIV/62690094:18440/13:50001270
n4:jazykVysledku
n6:eng
n4:klicovaSlova
Higher Education; Marketing; Information Management; Elements; Selected
n4:klicoveSlovo
n5:Selected n5:Elements n5:Higher%20Education n5:Information%20Management n5:Marketing
n4:kontrolniKodProRIV
[8EDBE3D5B0A1]
n4:mistoVydani
Praha
n4:nazevEdiceCisloSvazku
Informační technologie, 2
n4:nazevZdroje
Selected Elements of Information Management and Marketing in Higher Education
n4:obor
n14:AM
n4:pocetDomacichTvurcuVysledku
3
n4:pocetStranKnihy
99
n4:pocetTvurcuVysledku
3
n4:rokUplatneniVysledku
n17:2013
n4:tvurceVysledku
Dvorak, Donna Ryashko, Liubov Chromý, Jan
s:numberOfPages
99
n7:hasPublisher
ExtraSystem Praha
n11:isbn
978-80-87570-11-1
n18:organizacniJednotka
18440