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Statements

Subject Item
n2:RIV%2F62156489%3A43310%2F10%3A00161807%21RIV11-MSM-43310___
rdf:type
skos:Concept n13:Vysledek
dcterms:description
The target of this paper is to demonstrate the application of multivariate statistical techniques, namely, factor analysis, cluster analysis, contingency tables and multidimensional scaling, in psychographic research. For this purpose the AIO concept, determining the quantitative use of psychographics relevant statements, that is, the consumer's activities, interests, and opinions, was followed. As a result, a set of questions, each corresponding to the respective A-I-O category, was developed and submitted to the target group. Ultimately, findings of analysis were manifested on a selected segment from apparel industry and projected into two-dimensional positioning map. The target of this paper is to demonstrate the application of multivariate statistical techniques, namely, factor analysis, cluster analysis, contingency tables and multidimensional scaling, in psychographic research. For this purpose the AIO concept, determining the quantitative use of psychographics relevant statements, that is, the consumer's activities, interests, and opinions, was followed. As a result, a set of questions, each corresponding to the respective A-I-O category, was developed and submitted to the target group. Ultimately, findings of analysis were manifested on a selected segment from apparel industry and projected into two-dimensional positioning map.
dcterms:title
The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry
skos:prefLabel
The Use of Psychographics in the Apparel Industry The Use of Psychographics in the Apparel Industry
skos:notation
RIV/62156489:43310/10:00161807!RIV11-MSM-43310___
n4:aktivita
n17:Z
n4:aktivity
Z(MSM6215648904)
n4:dodaniDat
n12:2011
n4:domaciTvurceVysledku
n11:6916589
n4:druhVysledku
n7:D
n4:duvernostUdaju
n14:S
n4:entitaPredkladatele
n21:predkladatel
n4:idSjednocenehoVysledku
294706
n4:idVysledku
RIV/62156489:43310/10:00161807
n4:jazykVysledku
n8:eng
n4:klicovaSlova
contingency tables; factor analysis; psychographics; multidimensional scaling; AIO; positioning; cluster analysis; segmentation
n4:klicoveSlovo
n9:cluster%20analysis n9:factor%20analysis n9:positioning n9:psychographics n9:contingency%20tables n9:multidimensional%20scaling n9:AIO n9:segmentation
n4:kontrolniKodProRIV
[3ADBEF87951C]
n4:mistoKonaniAkce
United Arab Emirates
n4:mistoVydani
Brno
n4:nazevZdroje
ICABR 2010
n4:obor
n16:AN
n4:pocetDomacichTvurcuVysledku
1
n4:pocetTvurcuVysledku
1
n4:rokUplatneniVysledku
n12:2010
n4:tvurceVysledku
Jadczaková, Veronika
n4:typAkce
n19:WRD
n4:zahajeniAkce
2010-01-01+01:00
n4:zamer
n5:MSM6215648904
s:numberOfPages
7
n15:hasPublisher
Mendel University in Brno
n20:isbn
978-80-7375-436-5
n6:organizacniJednotka
43310