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Statements

Subject Item
n2:RIV%2F62156489%3A43110%2F14%3A00218100%21RIV15-MSM-43110___
rdf:type
n14:Vysledek skos:Concept
dcterms:description
The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The satisfaction of visitors to a destination is dependant on the quality of their overall experience that is created on the basis of the cooperation of all participants working in tourism in the given area -- these are local inhabitants, service providers, public administration workers and destination management workers. The paper shows possible approaches towards the complex evaluation of destination quality. The first of the models is based on the European Consumer Satisfaction Index methodology and modifies it for evaluating the satisfaction of a visitor to a destination (in the researched destination the values of total ECSI indexes were calculated at 70% level in case of home as well as foreign visitors). The second model -- so called Four-dimensional model of destination quality - is based on the integrated approach to quality management when -- with the support of the principal component analysis -- a new methodology for evaluating the quality of a destination was suggested; it is based on four topically defined quality dimensions: attractions, services, marketing management, cooperation and sustainability. In case of the suggested models we also see their potential for increasing the quality of services in rural areas, which is the subject of the authors' further research. The paper deals with the issues concerning evaluating the quality of a destination in the context of tourism. A destination has to be looked on as a complex product of tourism consisting of products, services, natural resources, artificially created attractions and information being connected. The satisfaction of visitors to a destination is dependant on the quality of their overall experience that is created on the basis of the cooperation of all participants working in tourism in the given area -- these are local inhabitants, service providers, public administration workers and destination management workers. The paper shows possible approaches towards the complex evaluation of destination quality. The first of the models is based on the European Consumer Satisfaction Index methodology and modifies it for evaluating the satisfaction of a visitor to a destination (in the researched destination the values of total ECSI indexes were calculated at 70% level in case of home as well as foreign visitors). The second model -- so called Four-dimensional model of destination quality - is based on the integrated approach to quality management when -- with the support of the principal component analysis -- a new methodology for evaluating the quality of a destination was suggested; it is based on four topically defined quality dimensions: attractions, services, marketing management, cooperation and sustainability. In case of the suggested models we also see their potential for increasing the quality of services in rural areas, which is the subject of the authors' further research.
dcterms:title
Possible complex approaches towards evaluating the quality of a destination in the context of tourism management Possible complex approaches towards evaluating the quality of a destination in the context of tourism management
skos:prefLabel
Possible complex approaches towards evaluating the quality of a destination in the context of tourism management Possible complex approaches towards evaluating the quality of a destination in the context of tourism management
skos:notation
RIV/62156489:43110/14:00218100!RIV15-MSM-43110___
n4:aktivita
n13:S
n4:aktivity
S
n4:cisloPeriodika
5
n4:dodaniDat
n9:2015
n4:domaciTvurceVysledku
n15:1713094 n15:1025554
n4:druhVysledku
n16:J
n4:duvernostUdaju
n12:S
n4:entitaPredkladatele
n6:predkladatel
n4:idSjednocenehoVysledku
37913
n4:idVysledku
RIV/62156489:43110/14:00218100
n4:jazykVysledku
n17:eng
n4:klicovaSlova
quality management; tourism; service quality; destination management; customer satisfaction
n4:klicoveSlovo
n7:service%20quality n7:customer%20satisfaction n7:destination%20management n7:tourism n7:quality%20management
n4:kodStatuVydavatele
CZ - Česká republika
n4:kontrolniKodProRIV
[F856E69D7C16]
n4:nazevZdroje
Agricultural Economics-Zemedelska ekonomika
n4:obor
n11:AE
n4:pocetDomacichTvurcuVysledku
2
n4:pocetTvurcuVysledku
2
n4:rokUplatneniVysledku
n9:2014
n4:svazekPeriodika
60
n4:tvurceVysledku
Vajčnerová, Ida Ryglová, Kateřina
n4:wos
340027600001
s:issn
0139-570X
s:numberOfPages
8
n10:organizacniJednotka
43110