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Subject Item
n2:RIV%2F62156489%3A43110%2F12%3A00189034%21RIV13-MSM-43110___
rdf:type
n14:Vysledek skos:Concept
dcterms:description
This paper describes the main reasons for the formation of new regional association of wineries, based on a different origin for wines in the wine region of Moravia in the southeast part of the Czech Republic. This research aim is to create a plan for new development of such strategic alliances on the basis of results of localization factors. There coefficient of localization is used for identification of cluster. Results are compared with already operating on associations for the appellation in Austria DAC. They were traced changes in consumer preferences in the Czech wine market. Consumers are placing more emphasis on the selection of wine on its descent from a particular area, growing community and the individual grower. The dynamic development of the wine category, major changes in market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. This paper specifically introduces new associations for appellation system VOC. This alliance is described in the context of the establishment, operation, development and expansion, respectively the possibility of involvement of additional organizations suppliers and research institutions. The application of the results of research was a plan for the establishment of new alliance VOC Blue Hills, where are associated 30 wine producers of wine in 5 villages around the center Velké Pavlovice. Based on the experience of newly emerging VOC system of appellations was setting up a plan of formation association with the proposed methodological approach. Open cooperation between associations VOC appellation and other entities involving suppliers, customers, research institutions and universities has the possibility of creating an institutionalized wine cluster. The plan to create a wine cluster was proposed to establish cooperation between the newly emerging associations of VOC at three sub-regions of South Moravia, in order to achieve competitive advantage. This paper describes the main reasons for the formation of new regional association of wineries, based on a different origin for wines in the wine region of Moravia in the southeast part of the Czech Republic. This research aim is to create a plan for new development of such strategic alliances on the basis of results of localization factors. There coefficient of localization is used for identification of cluster. Results are compared with already operating on associations for the appellation in Austria DAC. They were traced changes in consumer preferences in the Czech wine market. Consumers are placing more emphasis on the selection of wine on its descent from a particular area, growing community and the individual grower. The dynamic development of the wine category, major changes in market and consumer demand are the main causes for the formation of associations of small and medium-sized wineries. This paper specifically introduces new associations for appellation system VOC. This alliance is described in the context of the establishment, operation, development and expansion, respectively the possibility of involvement of additional organizations suppliers and research institutions. The application of the results of research was a plan for the establishment of new alliance VOC Blue Hills, where are associated 30 wine producers of wine in 5 villages around the center Velké Pavlovice. Based on the experience of newly emerging VOC system of appellations was setting up a plan of formation association with the proposed methodological approach. Open cooperation between associations VOC appellation and other entities involving suppliers, customers, research institutions and universities has the possibility of creating an institutionalized wine cluster. The plan to create a wine cluster was proposed to establish cooperation between the newly emerging associations of VOC at three sub-regions of South Moravia, in order to achieve competitive advantage.
dcterms:title
Formation of Regional Wine Producers Associations in the Czech Republic Formation of Regional Wine Producers Associations in the Czech Republic
skos:prefLabel
Formation of Regional Wine Producers Associations in the Czech Republic Formation of Regional Wine Producers Associations in the Czech Republic
skos:notation
RIV/62156489:43110/12:00189034!RIV13-MSM-43110___
n14:predkladatel
n17:orjk%3A43110
n4:aktivita
n16:Z
n4:aktivity
Z(MSM6215648904)
n4:cisloPeriodika
no. 1
n4:dodaniDat
n9:2013
n4:domaciTvurceVysledku
n13:6844073 n13:8604371
n4:druhVysledku
n18:J
n4:duvernostUdaju
n12:S
n4:entitaPredkladatele
n8:predkladatel
n4:idSjednocenehoVysledku
137001
n4:idVysledku
RIV/62156489:43110/12:00189034
n4:jazykVysledku
n19:eng
n4:klicovaSlova
cluster; stragegic alliances; DAC; VOC
n4:klicoveSlovo
n5:cluster n5:stragegic%20alliances n5:DAC n5:VOC
n4:kodStatuVydavatele
IT - Italská republika
n4:kontrolniKodProRIV
[81BE02270437]
n4:nazevZdroje
Enometrica
n4:obor
n15:AE
n4:pocetDomacichTvurcuVysledku
2
n4:pocetTvurcuVysledku
2
n4:rokUplatneniVysledku
n9:2012
n4:svazekPeriodika
vol. 5
n4:tvurceVysledku
Tomšík, Pavel Prokeš, Martin
n4:zamer
n7:MSM6215648904
s:issn
1974-4730
s:numberOfPages
11
n6:organizacniJednotka
43110